Customlytics GmbH
CRM Lead(m/w/x)
Full-timeWith HomeofficeExperienced
Berlin
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Designing automated lifecycle journeys for landlords and tenants in the flexible furnished housing market. Senior lifecycle marketing experience with complex two-sided journeys and C2 German proficiency required. 20% employer pension contribution, family-friendly hours.
Requirements
- Proficiency in English (C2) and German
- Senior CRM or lifecycle marketing experience
- Strong hands-on CRM and lifecycle marketing experience
- Ability to own strategy and execution
- Experience with complex or two-sided journeys
- Commercial mindset and accountability for results
- High autonomy in fast-paced environments
- Problem-solving skills and results orientation
Tasks
- Own the end-to-end lifecycle marketing strategy
- Design automated journeys for landlords and tenants
- Build logic for complex user segmentations
- Monitor CRM KPIs and performance reporting
- Optimize messaging through continuous A/B testing
- Nurture new leads toward their first listing
- Reactivate inactive or churned landlords
- Align CRM flows with sales pipelines
- Improve visit-to-booking conversion rates
- Re-engage inactive users to drive repeat usage
- Collaborate with product and data teams
- Manage external freelancers and partners
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- CRM
- SaaS
Benefits
Flexible Working
- Flexible and family-friendly hours
- Hybrid work options
Retirement Plans
- Company pension plan
- 20% employer pension contribution
Learning & Development
- Individual training programs
- Workshops
- Trade fairs and conferences
Ergonomic Workplace
- Ergonomically equipped workstations
- Detox room
Childcare
- Playroom
Other Benefits
- Roof terrace
Snacks & Drinks
- Free fruit and drinks
Team Events
- Annual summer and winter parties
- Regular after-work gatherings
- Table tennis
Healthcare & Fitness
- Office yoga
Informal Culture
- Table soccer
Corporate Discounts
- Discounted Urban Sports Club membership
- FutureBens discounts
Public Transport Subsidies
- Yearly travel ticket
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Wunderflats and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Designing automated lifecycle journeys for landlords and tenants in the flexible furnished housing market. Senior lifecycle marketing experience with complex two-sided journeys and C2 German proficiency required. 20% employer pension contribution, family-friendly hours.
Requirements
- Proficiency in English (C2) and German
- Senior CRM or lifecycle marketing experience
- Strong hands-on CRM and lifecycle marketing experience
- Ability to own strategy and execution
- Experience with complex or two-sided journeys
- Commercial mindset and accountability for results
- High autonomy in fast-paced environments
- Problem-solving skills and results orientation
Tasks
- Own the end-to-end lifecycle marketing strategy
- Design automated journeys for landlords and tenants
- Build logic for complex user segmentations
- Monitor CRM KPIs and performance reporting
- Optimize messaging through continuous A/B testing
- Nurture new leads toward their first listing
- Reactivate inactive or churned landlords
- Align CRM flows with sales pipelines
- Improve visit-to-booking conversion rates
- Re-engage inactive users to drive repeat usage
- Collaborate with product and data teams
- Manage external freelancers and partners
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- CRM
- SaaS
Benefits
Flexible Working
- Flexible and family-friendly hours
- Hybrid work options
Retirement Plans
- Company pension plan
- 20% employer pension contribution
Learning & Development
- Individual training programs
- Workshops
- Trade fairs and conferences
Ergonomic Workplace
- Ergonomically equipped workstations
- Detox room
Childcare
- Playroom
Other Benefits
- Roof terrace
Snacks & Drinks
- Free fruit and drinks
Team Events
- Annual summer and winter parties
- Regular after-work gatherings
- Table tennis
Healthcare & Fitness
- Office yoga
Informal Culture
- Table soccer
Corporate Discounts
- Discounted Urban Sports Club membership
- FutureBens discounts
Public Transport Subsidies
- Yearly travel ticket
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Wunderflats and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Wunderflats
Industry
RealEstate
Description
Wunderflats is Germany's market leader for flexible furnished housing, connecting seekers and providers of medium-term rentals.
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