Creative Strategist(m/w/x)

Description

You will drive digital ad performance by blending bold visual storytelling with AI-powered strategy to lead high-volume creative campaigns across Meta, TikTok, and other major platforms.

Requirements

• •Ability to provide tactical design feedback
• •Background in Design, Video, or Marketing
• •Focus on paid media performance
• •3+ years creative strategy experience
• •Digital portfolio showcasing performance ads
• •Ability to storyboard and ship ads
• •Knowledge of performance marketing metrics
• •Experience with AI-assisted creative tools
• •Excellent communication and presentation skills
• •Ability to iterate without hand-holding
• •Proficiency in Figma and Adobe Suite

Tasks

• •Lead creative strategy for full-funnel ad programs
• •Develop ad concepts for Meta and TikTok
• •Assess efficacy of ad hooks and bodies
• •Deliver high-volume creative ads that drive sales
• •Increase creative diversity using multiple ad formats
• •Produce 50-100 new ads per month
• •Collaborate with Social Commerce and Paid Media teams
• •Manage Designers and Editors to execute assets
• •Direct static ads and short-form video production
• •Translate performance data into compelling ad concepts
• •Optimize thumb-stop and clickthrough rate metrics
• •Brief creators on animations and mobile-first videos
• •Design assets directly in Figma when necessary
• •Present creative work and rationale to stakeholders
• •Monitor performance data to inform creative iterations

Tools & Technologies

Benefits