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EUEucalyptus

Creative Strategist (Paid Social)(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Developing creative briefs and testing frameworks for paid campaigns at a preventive healthcare ecosystem. 4-5+ years in creative strategy or performance creative with deep Meta exposure required. Company equity, annual learning budgets.

Requirements

  • Performance-minded creative strategist
  • Thriving at intersection of paid social, customer insight, creative execution
  • 4-5+ years experience in creative strategy, growth marketing, or performance creative
  • Deep exposure to Meta / paid social
  • Ability to write exceptional creative briefs
  • German fluency (C1+)
  • Strong understanding of German customer behaviour and cultural nuance
  • Experience in creating or localising campaigns for German-speaking audiences
  • Fluency in performance marketing metrics (CTR, CVR, CPA, ROAS)
  • Comfort working with UGC creators and performance-led content
  • Highly collaborative
  • Pragmatic
  • Comfort with ambiguity
  • Enjoyment of fast-moving environments
  • Experience in systematic creative testing
  • Bonus: Experience in DTC, subscriptions, health-tech, or high-growth startups

Tasks

  • Develop clear, execution-ready creative briefs for paid social.
  • Build and manage creative testing frameworks.
  • Analyze creative performance metrics with marketers.
  • Turn performance insights into testable ideas.
  • Develop multiple angles and formats from winning concepts.
  • Brief, manage, and iterate with creators, designers, and agencies.
  • Review performance dashboards daily.
  • Brief creators and designers.
  • Refine hypotheses based on results.

Work Experience

  • 4 - 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanBusiness Fluent

Tools & Technologies

  • paid social
  • Meta
  • CTR
  • CVR
  • CPA
  • ROAS

Benefits

Flexible Working

  • Hybrid work

Modern Office

  • Energising office

Team Events

  • Regular socials

Competitive Pay

  • Company equity

Learning & Development

  • Annual learning budgets
  • Three days professional development leave

Mentorship & Coaching

  • Peer shadowing

Informal Culture

  • Global knowledge-sharing culture

Healthcare & Fitness

  • Wellness allowance

Workation & Sabbatical

  • 3 weeks work-from-anywhere
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Eucalyptus and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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