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STStratasys

Content & Digital Marketing Manager(m/w/x)

Heidelberg
Full-timeOn-siteExperienced

Managing web and webshop updates, plus digital campaigns for subbrands on a marketplace platform. 2-5 years hands-on experience with CMS, SEO, paid search, and email marketing tools required. Work on a dynamic marketplace platform for multiple subbrands.

Requirements

  • Degree in Marketing, Digital Media, Business Administration, or comparable qualification
  • 2-5 years professional experience in digital, content, or performance marketing
  • Hands-on experience with CMS systems
  • Hands-on experience with SEO basics and paid search
  • Hands-on experience with Email marketing tools
  • Hands-on experience with Web analytics tools (e.g., Google Analytics)
  • Structured, reliable, and proactive working style
  • Strong communication skills and collaborative mindset
  • Fluent German and English (written and spoken)

Tasks

  • Execute content initiatives.
  • Manage website and webshop updates.
  • Support digital campaigns for visibility, engagement, and lead generation.
  • Collaborate with marketing teams on digital strategies.
  • Plan, create, and publish website and webshop content.
  • Develop and publish blog articles, case studies, and interviews.
  • Craft and distribute email campaigns and newsletters.
  • Generate and publish social media content.
  • Design and produce brochures, one-pagers, and campaign assets.
  • Support packaging and product communication materials.
  • Ensure brand consistency and product messaging alignment.
  • Maintain editorial calendars and content workflows.
  • Support website and webshop ownership and optimization.
  • Coordinate CMS updates, landing pages, and product content.
  • Improve user experience (UX).
  • Improve SEO and search visibility.
  • Improve conversion paths and lead capture forms.
  • Track and hand over leads to relevant teams.
  • Support digital campaigns for brand initiatives.
  • Support digital campaigns for product launches.
  • Support digital campaigns for events and partner campaigns.
  • Assist with performance marketing (Google Ads, LinkedIn Ads, retargeting).
  • Distribute email and CRM campaigns adhering to guidelines.
  • Monitor traffic, engagement, and conversion KPIs.
  • Support campaign reporting and performance analysis.
  • Contribute to A/B testing and continuous improvement.
  • Coordinate with external SEO and paid media agencies.

Work Experience

  • 2 - 5 years

Education

  • Vocational certificationOR
  • Bachelor's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • Google Analytics

Benefits

Mentorship & Coaching

  • Bi-annual feedback and development discussions

Learning & Development

  • Professional growth and skill development

Startup Environment

  • Structured and supportive environment
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Stratasys and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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