Becton, Dickinson and Company
Marketing Manager Medication Delivery(m/w/x)
Full-time/Part-timeOn-siteSenior
from 110,000 / year
Heidelberg
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BEBecton Dickinson GmbH Germany
Marketing Specialist BDX - Central Europe(m/w/x)
Heidelberg, Frankfurt am Main
from 96,975 / year
Full-timeOn-siteExperienced
Nejo AI Summary
Marketing asset coordination, adaptation, and maintenance for medical technology products. Proven B2B Digital Marketing track record, ideally MedTech, essential. Focus on omnichannel campaign execution.
Requirements
- Proven track record in B2B Digital Marketing (ideally in MedTech)
- Solid understanding of CRM
- Solid understanding of CMS
- Solid understanding of approval processes
- Solid understanding of Analytics across customer lifecycle in regulated B2B environment
- 4+ years experience in Digital Marketing in B2B Industry (ideally in healthcare or regulated industry)
- Bachelor’s degree in Marketing, Business, Communications, digital Marketing or related field
- Proven track record working on omnichannel campaigns
- Experience working in a Matrix organization
- First-hand experience with SFDC or CRM equivalent
- First-hand experience with LinkedIn (ideally LinkedIn Sales Navigator)
- Experience with Analytics (SFDC, Power BI, Google Analytics)
- Experience with CMS and AEM (a plus)
- Experience with Veeva Vault, Showpad, Buy Smart (a plus)
- Native German-speaking
- Business-fluent English
- Proficiency on Gen AI
- Strong analytical skills
- Ability to work independently
- Teamwork ability
- Excellent written communication skills for digital content
- Mastery of Microsoft Suite (especially PowerPoint & Excel)
- Influencing skills
- Teaching skills
- Strong interest in healthcare
Tasks
- Support, adapt, and execute local corporate marketing strategies.
- Execute omnichannel marketing activities.
- Coordinate marketing asset creation, adaptation, translation, and approval.
- Support strategic and key customer campaigns.
- Maintain corporate assets like decks, videos, and boilerplates.
- Manage internal and external asset repositories.
- Curate and refresh bd.com for GSA.
- Coordinate cross-functional stakeholders.
- Ensure timely and compliant execution.
- Maintain efficient communication within the BD Matrix.
- Collaborate with internal and external partners.
- Ensure consistent messaging and branding across all channels.
- Monitor marketing campaign performance.
- Measure campaign performance with Salesforce.com and Power BI.
- Provide insights and recommendations for continuous improvement.
- Localize and deploy ESG-related marketing assets.
- Integrate sustainability topics into campaigns.
- Integrate sustainability topics into key account activities.
- Provide ad hoc administrative support.
Work Experience
4 years
Education
Bachelor's degree
Languages
German – NativeEnglish – Business Fluent
Tools & Technologies
CRMCMSSFDCLinkedInLinkedIn Sales NavigatorPower BIGoogle AnalyticsAEMVeeva VaultShowpadBuy SmartGen AIMicrosoft SuitePowerPointExcel
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Becton Dickinson GmbH Germany and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Full-timeOn-siteSeniorfrom 59,475 / yearHeidelberg, Karlsruhe
BEBecton Dickinson GmbH Germany
Marketing Specialist BDX - Central Europe(m/w/x)
Heidelberg, Frankfurt am Main
from 96,975 / year
Full-timeOn-siteExperienced
Nejo AI Summary
Marketing asset coordination, adaptation, and maintenance for medical technology products. Proven B2B Digital Marketing track record, ideally MedTech, essential. Focus on omnichannel campaign execution.
Requirements
- Proven track record in B2B Digital Marketing (ideally in MedTech)
- Solid understanding of CRM
- Solid understanding of CMS
- Solid understanding of approval processes
- Solid understanding of Analytics across customer lifecycle in regulated B2B environment
- 4+ years experience in Digital Marketing in B2B Industry (ideally in healthcare or regulated industry)
- Bachelor’s degree in Marketing, Business, Communications, digital Marketing or related field
- Proven track record working on omnichannel campaigns
- Experience working in a Matrix organization
- First-hand experience with SFDC or CRM equivalent
- First-hand experience with LinkedIn (ideally LinkedIn Sales Navigator)
- Experience with Analytics (SFDC, Power BI, Google Analytics)
- Experience with CMS and AEM (a plus)
- Experience with Veeva Vault, Showpad, Buy Smart (a plus)
- Native German-speaking
- Business-fluent English
- Proficiency on Gen AI
- Strong analytical skills
- Ability to work independently
- Teamwork ability
- Excellent written communication skills for digital content
- Mastery of Microsoft Suite (especially PowerPoint & Excel)
- Influencing skills
- Teaching skills
- Strong interest in healthcare
Tasks
- Support, adapt, and execute local corporate marketing strategies.
- Execute omnichannel marketing activities.
- Coordinate marketing asset creation, adaptation, translation, and approval.
- Support strategic and key customer campaigns.
- Maintain corporate assets like decks, videos, and boilerplates.
- Manage internal and external asset repositories.
- Curate and refresh bd.com for GSA.
- Coordinate cross-functional stakeholders.
- Ensure timely and compliant execution.
- Maintain efficient communication within the BD Matrix.
- Collaborate with internal and external partners.
- Ensure consistent messaging and branding across all channels.
- Monitor marketing campaign performance.
- Measure campaign performance with Salesforce.com and Power BI.
- Provide insights and recommendations for continuous improvement.
- Localize and deploy ESG-related marketing assets.
- Integrate sustainability topics into campaigns.
- Integrate sustainability topics into key account activities.
- Provide ad hoc administrative support.
Work Experience
4 years
Education
Bachelor's degree
Languages
German – NativeEnglish – Business Fluent
Tools & Technologies
CRMCMSSFDCLinkedInLinkedIn Sales NavigatorPower BIGoogle AnalyticsAEMVeeva VaultShowpadBuy SmartGen AIMicrosoft SuitePowerPointExcel
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Becton Dickinson GmbH Germany and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Becton Dickinson GmbH Germany
Industry
Healthcare
Description
Das Unternehmen ist eines der größten globalen Medizintechnologie-Unternehmen, das sich für ein nachhaltig robustes Gesundheitswesen engagiert.
Not a perfect match?
- Becton, Dickinson and Company
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