BRAINEFFECT
Cmo(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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Leading brand strategy for meal kits in DACH region, focusing on cultural relevance and measurable engagement. Subscription model experience a strong plus. Childcare support, flexible working hours.
Requirements
- Customer-first mindset with understanding of consumer insights, brand positioning, and behavior-driven growth
- Senior leadership track record in direct-to-consumer businesses, ideally e-commerce or food
- Subscription model experience (strong plus)
- Product-led growth expertise in designing and scaling initiatives
- DACH market expertise with understanding of regional consumer behavior and agency/partner networks
- Team builder with experience recruiting, mentoring, and leading marketing teams
- Data-driven decision maker with strong analytical and commercial acumen
- Passion for experimentation, creativity, and challenging the status quo
- Comfortable managing multi-million-euro budgets across multiple markets
- Fluency in German (strong plus)
- Significant (8–10 years) senior-level experience in data-driven marketing, growth, or brand leadership
Tasks
- Build brand love at scale
- Lead culturally relevant brand initiatives
- Strengthen brand resonance across DACH
- Turn creative ideas into measurable engagement
- Enhance customer loyalty and long-term growth
- Shape compelling product positioning
- Define brand territories
- Deliver best-in-class go-to-market strategies
- Partner with local and global teams
- Ground strategies in customer insight and experimentation
- Identify new growth opportunities
- Pilot innovative marketing models
- Build fast learning loops
- Transform experimentation into scalable impact
- Design seamless growth engines
- Integrate brand, CX, and digital experiences
- Drive conversions and retention
- Ensure sustainable business performance
- Elevate regional positioning
- Refine audience strategies
- Strengthen brand relevance and differentiation
- Build long-term brand equity in DACH
- Develop high-impact partnerships
- Collaborate with creators, talent, and cultural platforms
- Expand reach and build credibility
- Inspire excitement among customers
- Serve as a core member of DACH Leadership Team
- Drive alignment and customer-centricity
- Ensure marketing's central role in company-wide decisions
Work Experience
- 8 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Basic
Benefits
Mental Health Support
- Wellbeing programs
Healthcare & Fitness
- Fitness partnerships
- Yoga sessions
Childcare
- Childcare support
Flexible Working
- Flexible working hours
- Remote options
Workation & Sabbatical
- Work-from-abroad opportunities
Learning & Development
- Continuous learning opportunities
- Internal training
Corporate Discounts
- Employee discounts
- HelloFresh Box discount
Team Events
- Team events
Retirement Plans
- Employer-sponsored pension contributions
Public Transport Subsidies
- Subsidized Deutschlandticket
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Leading brand strategy for meal kits in DACH region, focusing on cultural relevance and measurable engagement. Subscription model experience a strong plus. Childcare support, flexible working hours.
Requirements
- Customer-first mindset with understanding of consumer insights, brand positioning, and behavior-driven growth
- Senior leadership track record in direct-to-consumer businesses, ideally e-commerce or food
- Subscription model experience (strong plus)
- Product-led growth expertise in designing and scaling initiatives
- DACH market expertise with understanding of regional consumer behavior and agency/partner networks
- Team builder with experience recruiting, mentoring, and leading marketing teams
- Data-driven decision maker with strong analytical and commercial acumen
- Passion for experimentation, creativity, and challenging the status quo
- Comfortable managing multi-million-euro budgets across multiple markets
- Fluency in German (strong plus)
- Significant (8–10 years) senior-level experience in data-driven marketing, growth, or brand leadership
Tasks
- Build brand love at scale
- Lead culturally relevant brand initiatives
- Strengthen brand resonance across DACH
- Turn creative ideas into measurable engagement
- Enhance customer loyalty and long-term growth
- Shape compelling product positioning
- Define brand territories
- Deliver best-in-class go-to-market strategies
- Partner with local and global teams
- Ground strategies in customer insight and experimentation
- Identify new growth opportunities
- Pilot innovative marketing models
- Build fast learning loops
- Transform experimentation into scalable impact
- Design seamless growth engines
- Integrate brand, CX, and digital experiences
- Drive conversions and retention
- Ensure sustainable business performance
- Elevate regional positioning
- Refine audience strategies
- Strengthen brand relevance and differentiation
- Build long-term brand equity in DACH
- Develop high-impact partnerships
- Collaborate with creators, talent, and cultural platforms
- Expand reach and build credibility
- Inspire excitement among customers
- Serve as a core member of DACH Leadership Team
- Drive alignment and customer-centricity
- Ensure marketing's central role in company-wide decisions
Work Experience
- 8 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Basic
Benefits
Mental Health Support
- Wellbeing programs
Healthcare & Fitness
- Fitness partnerships
- Yoga sessions
Childcare
- Childcare support
Flexible Working
- Flexible working hours
- Remote options
Workation & Sabbatical
- Work-from-abroad opportunities
Learning & Development
- Continuous learning opportunities
- Internal training
Corporate Discounts
- Employee discounts
- HelloFresh Box discount
Team Events
- Team events
Retirement Plans
- Employer-sponsored pension contributions
Public Transport Subsidies
- Subsidized Deutschlandticket
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
HelloFresh
Industry
Food
Description
HelloFresh is one of Europe's fastest-growing tech powerhouses, offering meal kit delivery services and a diverse workplace culture.
Not a perfect match?
- BRAINEFFECT
Cmo(m/w/x)
Full-timeWith HomeofficeSeniorBerlin - KoRo Handels GmbH
Head of Brand DACH(m/w/x)
Full-timeWith HomeofficeSeniorBerlin - Maniko Nails GmbH
Chief Marketing Officer(m/w/x)
Full-timeWith HomeofficeSeniorBerlin - HelloFresh
Director of Marketing Operations and Strategy(m/w/x)
Full-timeWith HomeofficeExperiencedBerlin - PayPal
Head of Integrated Marketing(m/w/x)
Full-timeWith HomeofficeSeniorBerlin