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HA
Haleon
18d ago

Category & Shopper Strategy Lead OHC(m/w/x)

München
Full-timeWith Home OfficeManagement

Description

In this 12-month parental leave cover, you will lead a high-performing team to drive go-to-market strategies while shaping shopper-centric growth and commercial planning for the company.

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Requirements

  • Degree in business, marketing, or economics
  • 10+ years experience in FMCG or Healthcare
  • Expertise in Category Management and Trade Marketing
  • Leadership experience in matrix organisations
  • Track record of building retailer partnerships
  • Strong project management and execution skills
  • Strategic mindset and shopper behaviour understanding
  • Fluency in German and English

Education

Bachelor's degree

Tasks

  • Develop a 1–3 year channel and category strategy
  • Collaborate cross-functionally to build activation plans
  • Shape shopper-centric strategies for sustainable growth
  • Lead and mentor a team of ten professionals
  • Create commercial stories and manage annual planning
  • Drive brand growth using shopper insights
  • Co-lead innovation assessments and market opportunity analysis
  • Manage the annual promotion strategy and ROI
  • Oversee POS materials and agency collaborations
  • Position the company as a trusted growth partner
  • Coach and empower the Shopper and Trade Marketing team
  • Foster a culture of collaboration and ownership
  • Implement cross-functional Go-To-Market squads
  • Support career development and celebrate team success
  • Champion company values with humanity and integrity

Languages

GermanBusiness Fluent

EnglishBusiness Fluent

Benefits

Bonuses & Incentives

  • Performance-based bonus
  • Annual bonus

More Vacation Days

  • At least 30 vacation days
  • Special leave for occasions

Retirement Plans

  • Company pension plan

Informal Culture

  • Inspiring international environment
  • Open and direct communication

Parking & Commuter Benefits

  • Central location
  • Free underground parking

Flexible Working

  • Remote work flexibility
  • Hybrid work model
  • Flexible time-tracking models

Workation & Sabbatical

  • 10 days work abroad

Family Support

  • Family-friendly time off

Additional Allowances

  • Birth allowance
  • Childcare subsidy
  • Travel allowance

Childcare

  • Emergency childcare services

Healthcare & Fitness

  • Comprehensive health benefits
  • Vaccinations
  • Sports-related perks

Corporate Discounts

  • Access to company products
  • Attractive corporate discounts

Free or Subsidized Food

  • Subsidized canteen
  • Healthy meal options

Learning & Development

  • Extensive training opportunities
  • Mini-MBA program

Company Bike

  • Lease-a-bike program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Haleon and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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