Apellis
Brand Lead(m/w/x)
Full-timeOn-siteSenior
München
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Local brand and launch strategy for hepatology products, tailoring omnichannel plans for target groups. Pharmaceutical product or brand marketing experience required. 4-day work week.
Requirements
- Completed degree (e.g., economics, health economics, natural sciences, medicine)
- Several years of experience in pharmaceutical product or brand marketing, ideally with launch experience
- Strong strategic and analytical thinking, result and implementation orientation
- Ability to structure complex content into strategic decisions
- Proactive, solution-oriented personality with high ownership mindset
- High stakeholder and cross-functional leadership and communication competence
- Very good German and English skills (written and spoken)
- Convincing demeanor, presentation skills, and team orientation
- Enjoyment of collaboration, openness, and sense of humor
Tasks
- Lead local brand and launch strategy for the product
- Develop integrated launch, marketing, and omnichannel plans
- Tailor plans for hepatology target groups (HCPs, centers, networks)
- Lead cross-functional collaboration with Medical, Market Access, Sales, and Finance
- Coordinate with other central interfaces
- Co-create and roll out the omnichannel customer journey
- Continuously optimize the omnichannel customer journey
- Plan national congresses and events
- Execute national congresses and events
- Evaluate national congresses and events
- Plan launch initiatives along the customer journey
- Execute launch initiatives along the customer journey
- Evaluate launch initiatives along the customer journey
- Manage A&P budget planning
- Control A&P budget
- Oversee A&P budget
- Analyze the hepatology market environment
- Analyze relevant competitors
- Analyze patient pathways
- Derive strategic and tactical measures
- Shape sales implementation
- Manage campaign materials
- Ensure compliance in all activities
- Ensure quality in all activities
- Ensure consistency in all activities
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of GSK and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Local brand and launch strategy for hepatology products, tailoring omnichannel plans for target groups. Pharmaceutical product or brand marketing experience required. 4-day work week.
Requirements
- Completed degree (e.g., economics, health economics, natural sciences, medicine)
- Several years of experience in pharmaceutical product or brand marketing, ideally with launch experience
- Strong strategic and analytical thinking, result and implementation orientation
- Ability to structure complex content into strategic decisions
- Proactive, solution-oriented personality with high ownership mindset
- High stakeholder and cross-functional leadership and communication competence
- Very good German and English skills (written and spoken)
- Convincing demeanor, presentation skills, and team orientation
- Enjoyment of collaboration, openness, and sense of humor
Tasks
- Lead local brand and launch strategy for the product
- Develop integrated launch, marketing, and omnichannel plans
- Tailor plans for hepatology target groups (HCPs, centers, networks)
- Lead cross-functional collaboration with Medical, Market Access, Sales, and Finance
- Coordinate with other central interfaces
- Co-create and roll out the omnichannel customer journey
- Continuously optimize the omnichannel customer journey
- Plan national congresses and events
- Execute national congresses and events
- Evaluate national congresses and events
- Plan launch initiatives along the customer journey
- Execute launch initiatives along the customer journey
- Evaluate launch initiatives along the customer journey
- Manage A&P budget planning
- Control A&P budget
- Oversee A&P budget
- Analyze the hepatology market environment
- Analyze relevant competitors
- Analyze patient pathways
- Derive strategic and tactical measures
- Shape sales implementation
- Manage campaign materials
- Ensure compliance in all activities
- Ensure quality in all activities
- Ensure consistency in all activities
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of GSK and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
GSK
Industry
Pharmaceuticals
Description
GSK is a global biopharma company focused on preventing and treating diseases through innovation in specialty medicines and vaccines.
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