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KAKaro Healthcare

Brand Lead DACH(m/w/x)

Düsseldorf
Full-timeWith Home OfficeSenior
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Developing 1-3 year growth plans for 80+ personal care brands across DACH and Central Europe. Proven P&L ownership and digital-first marketing strategy experience required. Flexible schedule, hybrid model, and growth opportunities.

Requirements

  • Proven experience in brand management or marketing (FMCG, consumer healthcare, or fast-paced environments) with strong business impact
  • Track record of owning P&L and delivering growth
  • Strong expertise in digital marketing, integrated campaigns, and performance-driven execution
  • Experience in international or matrix organizations, collaborating across markets and functions
  • Highly analytical and data-driven, with ability to turn insights into actionable strategies
  • Strong commercial acumen (pricing, promotions, portfolio strategy)
  • Demonstrated ability to lead cross-functional projects and influence stakeholders
  • Entrepreneurial mindset with hands-on, proactive approach
  • Fluent in English; additional languages relevant to DACH region are a plus
  • Bachelor's Degree

Tasks

  • Own brand strategy and performance across DACH and Central Europe
  • Deliver sales, market share, and brand equity targets
  • Build and execute 1-3 year growth plans
  • Partner with global innovation and portfolio teams
  • Develop digital-first, multi-channel marketing strategies
  • Execute always-on and campaign activations across key touchpoints
  • Create compelling brand positioning and messaging
  • Produce hero content for consumer and HCP journey
  • Lead cross-functional collaboration with sales, category, innovation, and external agencies
  • Drive data-led decision making
  • Analyze performance and identify growth drivers
  • Implement corrective actions
  • Unlock innovation and expansion opportunities
  • Explore new products, line extensions, pricing, and channel strategies
  • Scale successful initiatives across markets
  • Ensure local relevance and commercial impact
  • Accelerate D2C and e-commerce opportunities

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degree

Languages

  • English – Fluent
  • German – Basic

Benefits

Flexible Working

  • Flexible schedule
  • Hybrid model
  • Life-work balance

Career Advancement

  • Growth opportunities

Diverse Work

  • Exciting and challenging projects

Informal Culture

  • Positive work environment
  • Dynamic, international, and motivated team

Startup Environment

  • Start-up spirit

Other Benefits

  • Strong values
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Karo Healthcare and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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