Stanley Black & Decker Deutschland GmbH
Brand Manager DACH(m/w/x)
Full-timeWith HomeofficeExperienced
Idstein
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STStanley Black & Decker
Account Activation Manager DACH(m/w/x)
Idstein
Full-timeWith Home OfficeSenior
Nejo AI Summary
Developing customized product and brand activation concepts for tools and smart factory products, implementing at points of sale. Several years marketing experience in consumer goods or industrial sector required. Flexible and mobile working, 30 days vacation.
Requirements
- Completed degree in business administration, marketing, communications, or comparable field
- Several years professional experience in marketing, ideally consumer goods or industrial sector
- Strong analytical skills and market/customer data experience
- Excellent written and spoken German and English command
- MS Office proficiency
- Result-orientation, intrinsic motivation, and change-driving ability
- Independent, creative self-starter, and ability to drive transformation in fast-paced environment
- Native German speaker and fluent business English skills; additional languages advantageous
- 5+ years digital marketing experience; previous digital agency account management a plus
- Strong communication and negotiation skills
- Team player with collaborative mindset
Tasks
- Develop and manage customized product and brand activation concepts for defined market segments
- Translate brand and product strategies into action calendars
- Develop brand and product activation concepts
- Implement activation concepts at points of sale
- Obtain market and customer feedback
- Evaluate market and customer feedback
- Identify customer needs and market trends
- Analyze competitors
- Identify opportunities for differentiation
- Conduct portfolio analysis
- Derive sales promotion measures for top customers
- Plan promotions and product launches
- Execute promotions and product launches
- Collaborate with Brand and Product Marketing teams
- Analyze ongoing and completed campaigns
- Derive actionable recommendations from campaigns
- Develop campaign standards
- Manage activation across online and offline channels
- Collaborate with Sales and Product Management teams
- Collaborate with Key Account Management DIY/Prof. Outdoor
- Prepare and conduct meetings
- Prepare and conduct customer visits
- Prepare and conduct internal events
Work Experience
5 years
Education
Bachelor's degree
Languages
German – NativeEnglish – Business Fluent
Tools & Technologies
MS Office
Benefits
Flexible Working
- •Flexible and mobile working
Job Security
- •Permanent position
More Vacation Days
- •30 days vacation
Retirement Plans
- •Employer-provided retirement benefits
Career Advancement
- •Career development opportunities
Learning & Development
- •Lifelong learning resources
- •Lean Academy access
- •Online university access
Informal Culture
- •Diverse and inclusive culture
- •Fun work environment
Purpose-Driven Work
- •Purpose-driven company
Social Impact
- •Volunteerism opportunities
Sustainability Focus
- •Sustainable business practices
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Stanley Black & Decker and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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STStanley Black & Decker
Account Activation Manager DACH(m/w/x)
Idstein
Full-timeWith Home OfficeSenior
Nejo AI Summary
Developing customized product and brand activation concepts for tools and smart factory products, implementing at points of sale. Several years marketing experience in consumer goods or industrial sector required. Flexible and mobile working, 30 days vacation.
Requirements
- Completed degree in business administration, marketing, communications, or comparable field
- Several years professional experience in marketing, ideally consumer goods or industrial sector
- Strong analytical skills and market/customer data experience
- Excellent written and spoken German and English command
- MS Office proficiency
- Result-orientation, intrinsic motivation, and change-driving ability
- Independent, creative self-starter, and ability to drive transformation in fast-paced environment
- Native German speaker and fluent business English skills; additional languages advantageous
- 5+ years digital marketing experience; previous digital agency account management a plus
- Strong communication and negotiation skills
- Team player with collaborative mindset
Tasks
- Develop and manage customized product and brand activation concepts for defined market segments
- Translate brand and product strategies into action calendars
- Develop brand and product activation concepts
- Implement activation concepts at points of sale
- Obtain market and customer feedback
- Evaluate market and customer feedback
- Identify customer needs and market trends
- Analyze competitors
- Identify opportunities for differentiation
- Conduct portfolio analysis
- Derive sales promotion measures for top customers
- Plan promotions and product launches
- Execute promotions and product launches
- Collaborate with Brand and Product Marketing teams
- Analyze ongoing and completed campaigns
- Derive actionable recommendations from campaigns
- Develop campaign standards
- Manage activation across online and offline channels
- Collaborate with Sales and Product Management teams
- Collaborate with Key Account Management DIY/Prof. Outdoor
- Prepare and conduct meetings
- Prepare and conduct customer visits
- Prepare and conduct internal events
Work Experience
5 years
Education
Bachelor's degree
Languages
German – NativeEnglish – Business Fluent
Tools & Technologies
MS Office
Benefits
Flexible Working
- •Flexible and mobile working
Job Security
- •Permanent position
More Vacation Days
- •30 days vacation
Retirement Plans
- •Employer-provided retirement benefits
Career Advancement
- •Career development opportunities
Learning & Development
- •Lifelong learning resources
- •Lean Academy access
- •Online university access
Informal Culture
- •Diverse and inclusive culture
- •Fun work environment
Purpose-Driven Work
- •Purpose-driven company
Social Impact
- •Volunteerism opportunities
Sustainability Focus
- •Sustainable business practices
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Stanley Black & Decker and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Stanley Black & Decker
Industry
Manufacturing
Description
Das Unternehmen ist der weltweit führende Anbieter für Werkzeuge und Zubehör sowie elektronische Sicherheitslösungen mit nachhaltigem Wachstum.
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