Miele
Trade & Shopper Marketing Manager(m/w/x)
Full-timeOn-siteExperienced
Spreitenbach
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Translating category insights into POS strategies for online and offline activation. At least 3 years of POS planning and implementation experience preferred. Barrier-free access and support facilities for individuals with disabilities.
Requirements
- Master’s degree in Business Administration or Marketing, or equivalent qualification
- At least 3 years relevant experience in POS planning and implementation, in-store activation, shopper marketing projects, and business challenges, preferably in OTC or FMCG industries
- Good understanding of POS and print industry, including digital developments and emerging technologies
- Self-driven leadership and ability to manage multiple assignments simultaneously
- Strong project management skills and customer-focus mindset
- Good communication and interpersonal skills, team-oriented and networking mindset, ability to convince, persist, and challenge status quo
- Fluency in German and English, both spoken and written; French is a plus
Tasks
- Translate category and shopper insights into POS strategies
- Orchestrate implementation of POS strategies for market growth
- Focus on online and offline activation for brand categories
- Ensure shopper marketing initiatives are insight-driven and customer-centric
- Collaborate with internal and external partners for best-in-class execution
- Define and control BTL programs and POS materials
- Coordinate trade and shopper communications across channels
- Lead discussions on Category Vision and in-store development
- Develop and deliver impactful trade stories and category management projects
- Drive strategic yearly plans for promotional packs
- Develop new promotion mechanics with the Sales team
- Orchestrate end-to-end implementation of promotions
- Leverage analytics and technology for best-performing promotions
- Analyze market and customer sales data
- Optimize POS investment using data insights
- Define Retail Media campaigns with Key Accounts and Media Managers
- Drive brand visibility and sales growth using omnichannel approach
- Maximize ROI on Retail Media campaigns with data analytics
- Deliver efficient and effective POS solutions
- Monitor implementation, execution quality, and outcomes
- Work closely with Marketing, Sales, Medical, Customer Support, Supply Chain, Regulatory, and Trade & Digital Marketing
- Manage project management of POS, trade promotion, and shopper activation
- Manage relationships with third-party suppliers
- Monitor supplier performance against KPIs
- Collaborate with external partners, customers, trade press, and promotion agencies
Work Experience
- 3 years
Education
- Master's degree
Languages
- German – Native
- English – Native
- French – Basic
Tools & Technologies
- POS
- print industry
- digital developments
- emerging technologies
Benefits
Other Benefits
- Barrier-free access and support facilities for individuals with disabilities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Bayer and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Translating category insights into POS strategies for online and offline activation. At least 3 years of POS planning and implementation experience preferred. Barrier-free access and support facilities for individuals with disabilities.
Requirements
- Master’s degree in Business Administration or Marketing, or equivalent qualification
- At least 3 years relevant experience in POS planning and implementation, in-store activation, shopper marketing projects, and business challenges, preferably in OTC or FMCG industries
- Good understanding of POS and print industry, including digital developments and emerging technologies
- Self-driven leadership and ability to manage multiple assignments simultaneously
- Strong project management skills and customer-focus mindset
- Good communication and interpersonal skills, team-oriented and networking mindset, ability to convince, persist, and challenge status quo
- Fluency in German and English, both spoken and written; French is a plus
Tasks
- Translate category and shopper insights into POS strategies
- Orchestrate implementation of POS strategies for market growth
- Focus on online and offline activation for brand categories
- Ensure shopper marketing initiatives are insight-driven and customer-centric
- Collaborate with internal and external partners for best-in-class execution
- Define and control BTL programs and POS materials
- Coordinate trade and shopper communications across channels
- Lead discussions on Category Vision and in-store development
- Develop and deliver impactful trade stories and category management projects
- Drive strategic yearly plans for promotional packs
- Develop new promotion mechanics with the Sales team
- Orchestrate end-to-end implementation of promotions
- Leverage analytics and technology for best-performing promotions
- Analyze market and customer sales data
- Optimize POS investment using data insights
- Define Retail Media campaigns with Key Accounts and Media Managers
- Drive brand visibility and sales growth using omnichannel approach
- Maximize ROI on Retail Media campaigns with data analytics
- Deliver efficient and effective POS solutions
- Monitor implementation, execution quality, and outcomes
- Work closely with Marketing, Sales, Medical, Customer Support, Supply Chain, Regulatory, and Trade & Digital Marketing
- Manage project management of POS, trade promotion, and shopper activation
- Manage relationships with third-party suppliers
- Monitor supplier performance against KPIs
- Collaborate with external partners, customers, trade press, and promotion agencies
Work Experience
- 3 years
Education
- Master's degree
Languages
- German – Native
- English – Native
- French – Basic
Tools & Technologies
- POS
- print industry
- digital developments
- emerging technologies
Benefits
Other Benefits
- Barrier-free access and support facilities for individuals with disabilities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Bayer and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Bayer
Industry
Pharmaceuticals
Description
Das Unternehmen ist entschlossen, die größten Herausforderungen unseres Planeten zu überwinden und zu einer Welt beizutragen, in der genug Nahrung und ausreichende medizinische Versorgung für alle Menschen erreichbar sind.
Not a perfect match?
- Miele
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