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AUAUTO1 Group

Senior Media Manager(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Spearheading multi-channel brand campaigns for a digital automotive platform. 5+ years managing and scaling campaigns, with extensive agency relationship experience required. 30 days vacation, dedicated education budget.

Requirements

  • 5+ years of experience in managing and scaling marketing campaigns
  • Exceptional analytical skills and strategic, data-driven approach
  • Demonstrated leadership abilities and attention to detail
  • Extensive experience in managing agency and media supplier relationships
  • Outstanding communication and presentation skills
  • Expertise in programmatic media buying and creative strategy
  • Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
  • High motivation, adaptability, and commitment to innovation

Tasks

  • Spearhead brand campaigns across TV, Streaming, OOH, Radio, and digital platforms
  • Craft data-driven strategies to attract high-quality customers
  • Plan, execute, and optimize performance-driven campaigns
  • Develop measurement and attribution frameworks for marketing initiatives
  • Analyze campaign performance by integrating KPIs with business data
  • Identify growth opportunities using advanced analytics tools
  • Manage and allocate budgets across channels for efficient customer acquisition
  • Build and present data-backed business cases for brand initiatives
  • Cultivate relationships with media partners and stakeholders
  • Negotiate TV pricing and manage relationships with agencies
  • Collaborate with creative teams to inspire impactful campaign concepts
  • Identify and scale new offline and online channels for growth

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishNative
  • GermanBasic
  • SpanishBasic
  • SwedishBasic
  • PortugueseBasic

Tools & Technologies

  • Excel
  • SQL
  • BigQuery

Benefits

Flexible Working

  • Working-from-home options
  • Flexible working hours

More Vacation Days

  • 30 days of vacation

Additional Allowances

  • Dedicated education budget

Corporate Discounts

  • Discounts on well-known brands

Mental Health Support

  • Free access to Headspace
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AUTO1 Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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