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AU
AUTO1 Group
15d ago

ATL Marketing Manager(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Description

In this role, you will drive impactful marketing campaigns for leading automotive brands, blending analytical skills with creativity. Your day-to-day responsibilities will involve optimizing performance across various channels and collaborating with teams to enhance brand strategies.

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Requirements

  • 2+ years of experience managing online and/or offline marketing campaigns
  • Advanced analytical skills and data-driven approach
  • Strong attention to detail and structured mindset
  • Experience in managing agency and media supplier relationships
  • Excellent communication skills
  • Experience with programmatic media buying
  • Experience in shaping creative strategy and direction
  • Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
  • High motivation, adaptability, and drive to challenge the status quo

Work Experience

2 years

Tasks

  • Plan, launch, and optimize campaigns across TV, OOH, Radio, and digital channels
  • Develop and implement measurement and attribution methods for marketing effectiveness
  • Analyze campaign performance by connecting KPIs with core business data
  • Identify growth opportunities using industry-leading analytics tools
  • Manage and allocate budgets across channels for efficient customer acquisition
  • Build data-backed business cases for brand initiatives
  • Foster relationships with media partners
  • Negotiate TV pricing and manage agency relationships
  • Collaborate with creative and production teams to inspire impactful campaign concepts
  • Identify, test, and scale new offline and online channels for growth

Tools & Technologies

ExcelSQLBigQuery

Languages

EnglishBusiness Fluent

Benefits

Flexible Working

  • Working-from-home options
  • Flexible working hours

More Vacation Days

  • 30 days of vacation

Additional Allowances

  • Dedicated education budget

Corporate Discounts

  • Discounts on well-known brands

Mental Health Support

  • Free access to Headspace
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AUTO1 Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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