World Economic Forum Geneva
Lead, Email Marketing Technology(m/w/x)
Full-timeOn-siteSenior
Genf
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KOKontoor Brands
Senior Loyalty & CRM Specialist EMEA(m/w/x)
Genf
Full-timeOn-siteSenior
Nejo AI Summary
Driving loyalty strategy and CDP management for iconic denim brands, creating data-driven segmentation. 5+ years CRM, loyalty, or retention experience and CRM platform expertise required. Discount on Lee and Wrangler products, casual denim dress code.
Requirements
- 5+ years experience in CRM, loyalty, or retention
- Expertise in CRM platforms and loyalty programs
- Strong analytical and segmentation skills
- Excellent project-management abilities
- Experience managing cross-functional teams
- Fluency in English or other European language
- Strong communication and presentation skills
- High motivation and teamwork skills
Tasks
- Lead loyalty and CRM program strategy
- Own the CRM roadmap across touchpoints
- Manage the Customer Data Platform (CDP)
- Create data-driven customer segmentation
- Ensure GDPR and data privacy compliance
- Design and oversee email marketing campaigns
- Build automated CRM and lifecycle workflows
- Collaborate with creative and e-commerce teams
- Track and report on program KPIs
- Conduct A/B tests to optimize performance
- Develop a comprehensive email marketing calendar
- Deploy promotional and transactional email content
- Maintain list hygiene and sender reputation
- Implement a strategic SMS marketing program
- Define loyalty tiers and reward mechanisms
- Analyze loyalty data to identify trends
- Manage the end-to-end customer lifecycle
- Integrate data sources for unified experiences
- Guide departments on CRM best practices
- Oversee data ingestion and governance
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Salesforce Marketing Cloud
- BlueConic
- CRM platforms
- Customer Data Platforms
Benefits
Competitive Pay
- Attractive salary package
Corporate Discounts
- Discount on Lee and Wrangler
Informal Culture
- Casual Denim dress code
- Multi-cultural and inclusive workforce
Sustainability Focus
- Diversity and sustainability groups
Team Events
- Wellbeing and social activities
Career Advancement
- Growth-driven development opportunities
Healthcare & Fitness
- Physical wellbeing resources
Mental Health Support
- Emotional wellbeing resources
- Social wellbeing resources
Additional Allowances
- Financial wellbeing resources
- Tuition Reimbursement
Generous Parental Leave
- 4-week Paid Parental Leave
Flexible Working
- Flexible Fridays
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Kontoor Brands and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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KOKontoor Brands
Senior Loyalty & CRM Specialist EMEA(m/w/x)
Genf
Full-timeOn-siteSenior
Nejo AI Summary
Driving loyalty strategy and CDP management for iconic denim brands, creating data-driven segmentation. 5+ years CRM, loyalty, or retention experience and CRM platform expertise required. Discount on Lee and Wrangler products, casual denim dress code.
Requirements
- 5+ years experience in CRM, loyalty, or retention
- Expertise in CRM platforms and loyalty programs
- Strong analytical and segmentation skills
- Excellent project-management abilities
- Experience managing cross-functional teams
- Fluency in English or other European language
- Strong communication and presentation skills
- High motivation and teamwork skills
Tasks
- Lead loyalty and CRM program strategy
- Own the CRM roadmap across touchpoints
- Manage the Customer Data Platform (CDP)
- Create data-driven customer segmentation
- Ensure GDPR and data privacy compliance
- Design and oversee email marketing campaigns
- Build automated CRM and lifecycle workflows
- Collaborate with creative and e-commerce teams
- Track and report on program KPIs
- Conduct A/B tests to optimize performance
- Develop a comprehensive email marketing calendar
- Deploy promotional and transactional email content
- Maintain list hygiene and sender reputation
- Implement a strategic SMS marketing program
- Define loyalty tiers and reward mechanisms
- Analyze loyalty data to identify trends
- Manage the end-to-end customer lifecycle
- Integrate data sources for unified experiences
- Guide departments on CRM best practices
- Oversee data ingestion and governance
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Salesforce Marketing Cloud
- BlueConic
- CRM platforms
- Customer Data Platforms
Benefits
Competitive Pay
- Attractive salary package
Corporate Discounts
- Discount on Lee and Wrangler
Informal Culture
- Casual Denim dress code
- Multi-cultural and inclusive workforce
Sustainability Focus
- Diversity and sustainability groups
Team Events
- Wellbeing and social activities
Career Advancement
- Growth-driven development opportunities
Healthcare & Fitness
- Physical wellbeing resources
Mental Health Support
- Emotional wellbeing resources
- Social wellbeing resources
Additional Allowances
- Financial wellbeing resources
- Tuition Reimbursement
Generous Parental Leave
- 4-week Paid Parental Leave
Flexible Working
- Flexible Fridays
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Kontoor Brands and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Kontoor Brands
Industry
Fashion
Description
The company designs high-quality apparel that empowers self-expression and operates iconic denim brands.
Not a perfect match?
- World Economic Forum Geneva
Lead, Email Marketing Technology(m/w/x)
Full-timeOn-siteSeniorGenf - Kontoor Brands
Digital Sales Specialist(m/w/x)
Full-timeOn-siteExperiencedGenf - Swiss Markets
IT Retail & CRM Project Manager(m/w/x)
Full-timeOn-siteSeniorGenf - Merkle Switzerland AG
Senior Salesforce Consultant(m/w/x)
Full-timeOn-siteSeniorGenf - Capco
CLM Expert(m/w/x)
Full-timeOn-siteExperiencedGenf