Senior Global Brand Director(m/w/x)

Requirements

• 12+ years progressive experience in global FMCG business (beverages or consumer goods)
• Proven track record leading global brand growth
• Significant experience in brand strategy, communication, media
• Experience building profitable portfolios, innovation funnels, IDEA processes
• Experience planning, leading annual brand cycles, disciplined execution
• Business acumen, P&L management, ROI, A&P budget optimization
• Experience leading global agencies for ATL campaigns
• Success in multicultural global organization, influencing stakeholders
• Deep understanding global brand management, consumer insights
• Strong grasp growth levers, pricing, P&L, ROI principles
• Exceptional understanding data, insights, analytics
• Sharp instinct creative work, media strategy, storytelling
• Adaptability to cultural contexts, global-local balance
• Skilled in experimentation, challenging status quo, seeking growth
• Ability to define, translate brand vision to global strategies
• Skilled in talent development, capability building, team leadership
• Ability to hire, develop, retain marketing talent, coaching mindset
• Skilled at building alignment across teams (sales, product, supply chain)
• Strong communication, C-suite engagement and influence
• Ability to foster trust, inclusion, best practices sharing

Tasks

• Shape the global brand direction.
• Lead the global marketing function and A&P budget.
• Ensure long-term brand equity.
• Ensure globally aligned brand execution.
• Develop and implement global brand marketing strategy.
• Build the annual global brand plan.
• Define platform strategies for the plan.
• Manage brand communication and A&P allocation.
• Oversee new product development launches.
• Organize the global partner event with broadcasting.
• Develop media strategies for key markets.
• Act as the global strategic media lead.
• Ensure best-in-class media execution.
• Lead global agencies to deliver effective ATL assets.
• Develop global point-of-sale guidelines.
• Develop global merchandising guidelines.
• Guide local teams on cost-effective BTL activations.
• Lead global portfolio management.
• Develop 3-year platform strategies for growth.
• Manage global and local innovation.
• Develop a rolling 3-year innovation pipeline.
• Lead the IDEA innovation process.
• Ensure a strong innovation funnel.
• Ensure timely, accretive innovation delivery.
• Deliver top and bottom-line P&L performance.
• Ensure marketing ROI through data-driven planning.
• Leverage category data for executive decisions.
• Lead global and local marketing teams.
• Coach and develop marketing teams.
• Oversee hiring for global marketing roles.
• Manage talent development and succession planning.
• Drive collaboration with market teams.
• Facilitate best-practice sharing and inspiration.
• Conduct media trainings for marketeers.
• Conduct capability-building sessions for marketeers.

Work Experience

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