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CH10 MDLZ EU GmbH
27d ago

Sr Director, Sponsorships & Partnerships Marketing(m/w/x)

Zürich
Full-timeOn-siteSenior

Description

In this senior leadership role, you will drive the marketing strategy for sponsorships and partnerships, focusing on brand awareness and consumer loyalty. Your day-to-day responsibilities will include developing activation programs, managing partnerships, and collaborating with various teams to ensure alignment and success.

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Requirements

  • Minimum 15 years of commercial experience
  • Exceptional interpersonal and communication skills
  • Strong commercial acumen
  • Data-driven and analytical mindset
  • Proficiency in project management methodologies and tools
  • Deep understanding of Integrated Marketing Communications principles
  • Proven ability to lead and inspire cross-functional teams
  • Agility and adaptability in a fast-paced environment

Work Experience

15 years

Tasks

  • Develop a multi-year marketing strategy
  • Establish objectives, KPIs, and ROI metrics for sponsorships
  • Monitor industry trends and competitor activities
  • Lead the development and execution of large-scale activation programs
  • Oversee and consult on programs to enhance brand equity
  • Create a pipeline of high-potential partners
  • Oversee execution of partnership agreements across Europe
  • Cultivate relationships with key agencies
  • Lead stakeholder meetings for strategic alignment
  • Build an effective allocation model in the marketing budget
  • Collaborate with marketing, sales, and category development teams
  • Influence stakeholders to gain support for initiatives
  • Act as a subject matter expert on sponsorships and partnerships

Tools & Technologies

Project management methodologiesProject management tools

Languages

EnglishBusiness Fluent

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