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Senior E-Commerce Marketing Manager(m/w/x)
Retail media activation and performance marketing for DACH key accounts at toy manufacturer with 20,000+ employees. Leadership experience in omnichannel or e-commerce environments required. Enhanced paid family leave, performance-based bonus scheme.
Requirements
- Experience in E-Commerce or Omnichannel environment
- Leadership and collaborator management experience
- Track record in technology and innovation
- Experience in retail marketing and media
- Project management and agile working skills
- Solution selling skills and assertiveness
- Strong English and fluent German skills
- Participation in Child Safeguarding Background Screening
Tasks
- Lead and develop the DACH E-Commerce Marketing Team
- Monitor retail industry trends to develop scalable solutions
- Improve LEGO brand positioning and commercial success
- Plan and deploy performance marketing campaigns
- Manage Retail Media activations with key accounts
- Ensure consistent brand experiences across all channels
- Develop omni-channel shopper strategies using cross-functional insights
- Utilize and improve the LEGO technology stack
- Deploy impactful assets to drive engagement and conversion
- Automate asset deployment and data exchange with partners
- Collaborate with agencies and retailers to implement promotions
- Distill takeaways and insights from brand partnerships
- Build pilot programs and scale successful solutions
- Partner with Account Management and Digital Marketing teams
- Increase conversion and brand engagement throughout the year
- Coordinate with the regional E-Commerce Center of Excellence
- Share best practices with cross-functional teams
- Build E-Commerce and digital competencies across the organization
- Stay updated on latest E-Commerce industry standards
- Elevate Omnichannel roadmaps for key accounts in DACH
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- E-Commerce
- Omnichannel
- Retail Media
- Digital Merchandising
- Agile
Benefits
Bonuses & Incentives
- Performance-based bonus scheme
Generous Parental Leave
- Enhanced paid family leave
Other Benefits
- Life insurance
- Disability insurance
Mental Health Support
- Wellbeing resources and benefits
Corporate Discounts
- Generous colleague discount
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Senior E-Commerce Marketing Manager(m/w/x)
Retail media activation and performance marketing for DACH key accounts at toy manufacturer with 20,000+ employees. Leadership experience in omnichannel or e-commerce environments required. Enhanced paid family leave, performance-based bonus scheme.
Requirements
- Experience in E-Commerce or Omnichannel environment
- Leadership and collaborator management experience
- Track record in technology and innovation
- Experience in retail marketing and media
- Project management and agile working skills
- Solution selling skills and assertiveness
- Strong English and fluent German skills
- Participation in Child Safeguarding Background Screening
Tasks
- Lead and develop the DACH E-Commerce Marketing Team
- Monitor retail industry trends to develop scalable solutions
- Improve LEGO brand positioning and commercial success
- Plan and deploy performance marketing campaigns
- Manage Retail Media activations with key accounts
- Ensure consistent brand experiences across all channels
- Develop omni-channel shopper strategies using cross-functional insights
- Utilize and improve the LEGO technology stack
- Deploy impactful assets to drive engagement and conversion
- Automate asset deployment and data exchange with partners
- Collaborate with agencies and retailers to implement promotions
- Distill takeaways and insights from brand partnerships
- Build pilot programs and scale successful solutions
- Partner with Account Management and Digital Marketing teams
- Increase conversion and brand engagement throughout the year
- Coordinate with the regional E-Commerce Center of Excellence
- Share best practices with cross-functional teams
- Build E-Commerce and digital competencies across the organization
- Stay updated on latest E-Commerce industry standards
- Elevate Omnichannel roadmaps for key accounts in DACH
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- E-Commerce
- Omnichannel
- Retail Media
- Digital Merchandising
- Agile
Benefits
Bonuses & Incentives
- Performance-based bonus scheme
Generous Parental Leave
- Enhanced paid family leave
Other Benefits
- Life insurance
- Disability insurance
Mental Health Support
- Wellbeing resources and benefits
Corporate Discounts
- Generous colleague discount
About the Company
LEGO
Industry
Manufacturing
Description
The LEGO Group inspires creativity and imagination through play, fostering a diverse and inclusive culture.
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