Columbia Sportswear Company
Retail Marketing Specialist - Store Development & In-Season Management(m/w/x)
Full-timeWith HomeofficeSenior
Genf
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COColumbia Sportswear Company
Retail Marketing Manager(m/w/x)
Genf
Full-timeWith Home OfficeSenior
Nejo AI Summary
Leading omnichannel retail marketing strategy for outdoor brand expansion across Europe, managing a team of 3. Understanding marketing's role in store performance across multi-stakeholder environments essential. Product discounts, Pilates/yoga classes, running groups.
Requirements
- Experienced Retail Marketing professional with understanding of marketing's role in store performance
- Comfort operating in fast-paced, international, multi-stakeholder environment
- Ability to build strong relationships with store teams and senior leaders
- Structured, pragmatic approach with ability to prioritize and make decisions
- Strong communication and influencing skills
- Around 8+ years Retail Marketing experience, ideally international brand
- Experience with retail networks (owned stores, franchises, or wholesale)
- Exposure to omnichannel retail marketing strategies
- Experience managing marketing budgets and prioritizing investments
- Strong collaboration skills with diverse stakeholders
- Experience leading or mentoring team members
Tasks
- Lead the European retail marketing strategy.
- Ensure a consistent omnichannel retail marketing approach.
- Connect brand initiatives with retail network realities.
- Support Columbia's retail expansion in Europe.
- Manage and develop a team of 3 marketing specialists.
- Link Retail, Brand, Sales, and global teams.
- Ensure initiatives support brand visibility.
- Ensure initiatives support commercial performance.
- Develop and execute the European retail marketing calendar.
- Align calendar with brand campaigns and priorities.
- Translate high-level initiatives into retail activations.
- Ensure consistent omnichannel approach across all retail formats.
- Support new store openings and major retail projects.
- Collaborate with teams for strong retail visibility.
- Ensure impactful launch activations.
- Develop scalable retail concepts.
- Collaborate with global retail and brand teams.
- Represent European retail network needs.
- Work with European business leaders.
- Ensure marketing initiatives support retail performance.
- Facilitate information sharing, best practices, and synergies.
- Provide clear direction and priorities.
- Prioritize projects and allocate resources.
- Oversee the European retail marketing budget.
- Evaluate marketing investments.
- Negotiate with partners.
- Ensure measurable impact of marketing spend.
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Corporate Discounts
- Product discounts
Sustainability Focus
- Soft mobility policy
Healthcare & Fitness
- Pilates and yoga classes
- Running groups
- Sports activities
Learning & Development
- Unlimited LinkedIn Learning
- Monthly Learning Hour
- In-house training courses
Other Benefits
- DEI initiatives
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Columbia Sportswear Company and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Not a perfect match?
- Columbia Sportswear Company
Retail Marketing Specialist - Store Development & In-Season Management(m/w/x)
Full-timeWith HomeofficeSeniorGenf - Columbia Sportswear Company
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Full-timeWith HomeofficeExperiencedGenf
COColumbia Sportswear Company
Retail Marketing Manager(m/w/x)
Genf
Full-timeWith Home OfficeSenior
Nejo AI Summary
Leading omnichannel retail marketing strategy for outdoor brand expansion across Europe, managing a team of 3. Understanding marketing's role in store performance across multi-stakeholder environments essential. Product discounts, Pilates/yoga classes, running groups.
Requirements
- Experienced Retail Marketing professional with understanding of marketing's role in store performance
- Comfort operating in fast-paced, international, multi-stakeholder environment
- Ability to build strong relationships with store teams and senior leaders
- Structured, pragmatic approach with ability to prioritize and make decisions
- Strong communication and influencing skills
- Around 8+ years Retail Marketing experience, ideally international brand
- Experience with retail networks (owned stores, franchises, or wholesale)
- Exposure to omnichannel retail marketing strategies
- Experience managing marketing budgets and prioritizing investments
- Strong collaboration skills with diverse stakeholders
- Experience leading or mentoring team members
Tasks
- Lead the European retail marketing strategy.
- Ensure a consistent omnichannel retail marketing approach.
- Connect brand initiatives with retail network realities.
- Support Columbia's retail expansion in Europe.
- Manage and develop a team of 3 marketing specialists.
- Link Retail, Brand, Sales, and global teams.
- Ensure initiatives support brand visibility.
- Ensure initiatives support commercial performance.
- Develop and execute the European retail marketing calendar.
- Align calendar with brand campaigns and priorities.
- Translate high-level initiatives into retail activations.
- Ensure consistent omnichannel approach across all retail formats.
- Support new store openings and major retail projects.
- Collaborate with teams for strong retail visibility.
- Ensure impactful launch activations.
- Develop scalable retail concepts.
- Collaborate with global retail and brand teams.
- Represent European retail network needs.
- Work with European business leaders.
- Ensure marketing initiatives support retail performance.
- Facilitate information sharing, best practices, and synergies.
- Provide clear direction and priorities.
- Prioritize projects and allocate resources.
- Oversee the European retail marketing budget.
- Evaluate marketing investments.
- Negotiate with partners.
- Ensure measurable impact of marketing spend.
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Corporate Discounts
- Product discounts
Sustainability Focus
- Soft mobility policy
Healthcare & Fitness
- Pilates and yoga classes
- Running groups
- Sports activities
Learning & Development
- Unlimited LinkedIn Learning
- Monthly Learning Hour
- In-house training courses
Other Benefits
- DEI initiatives
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Columbia Sportswear Company and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Columbia Sportswear Company
Industry
Retail
Description
The company is dedicated to outdoor gear and aims to connect active people with their passion for the outdoors.
Not a perfect match?
- Columbia Sportswear Company
Retail Marketing Specialist - Store Development & In-Season Management(m/w/x)
Full-timeWith HomeofficeSeniorGenf - Columbia Sportswear Company
Retail Marketing Specialist - Store Development & In-Season Management(m/w/x)
Full-timeWith HomeofficeSeniorGenf - Columbia Sportswear Company
Senior Retail Trainer Europe(m/w/x)
Full-timeWith HomeofficeSeniorGenf - Accenture
Consumer Goods & Retail Strategy Senior Manager(m/w/x)
Full-timeWith HomeofficeSeniorGenf - Merkle Switzerland AG
CRM/Commerce Technical Lead(m/w/x)
Full-timeWith HomeofficeExperiencedGenf