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IMIMD - International Institute

Marketing Specialist, Open programs(m/w/x)

Lausanne
Full-timeOn-siteExperienced
AI/ML
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Developing program positioning and messaging frameworks for leadership development, leveraging AI-powered tools for content creation. Exceptional English copywriting and storytelling skills required. Reasonable accommodation for candidates with disabilities.

Requirements

  • University degree in marketing, communications, business, or related field
  • Exceptional English copywriting and storytelling skills
  • High digital fluency and AI-savviness
  • Comfortable navigating complex marketing software
  • Skilled at leveraging generative AI tools
  • Effective collaboration with multiple stakeholders
  • Strong project management and organizational skills
  • Ability to manage multiple priorities simultaneously
  • Strategic mindset with hands-on execution
  • Analytical thinking and understanding of marketing metrics
  • Curiosity, proactivity, and adaptability
  • High attention to detail and quality standards
  • Valid Swiss work permit or Swiss/EU-25EFTA citizenship

Tasks

  • Develop program positioning and messaging frameworks
  • Create key differentiators for the program portfolio
  • Optimize marketing content across various channels
  • Leverage AI-powered tools for content creation
  • Translate faculty insights into engaging narratives
  • Maintain brand consistency in all marketing assets
  • Gather testimonials and success stories from participants
  • Support Marketing Manager in strategy execution
  • Contribute to market analysis and campaign planning
  • Identify opportunities for marketing optimization
  • Collaborate with digital marketing team on campaigns
  • Use CRM and marketing automation tools for tracking
  • Develop promotional videos and multimedia assets
  • Build relationships with program teams and stakeholders

Work Experience

  • 4 - 7 years

Education

  • Bachelor's degree

Languages

  • English – Native

Tools & Technologies

  • Generative AI tools

Benefits

Other Benefits

  • Reasonable accommodation for candidates with disabilities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of IMD - International Institute and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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