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Head of Brand and Content(m/w/x)
Global brand and narrative strategy development for health promotion and vulnerable populations. 10-12 years leadership experience in brand strategy or comms required. Multinational name leverage, flexible environment.
Requirements
- 10–12 years progressive leadership experience in brand strategy or strategic communications
- In-house experience in nonprofit, philanthropy, global health, or multilateral sectors preferred
- Experience managing agencies and cross-functional teams
- Significant experience developing and implementing global brand and content strategies within communications
- Significant experience developing and implementing global brand and content strategies within complex organizations, and leading initiatives requiring deep multi-stakeholder engagement
- Evidence of successful brand building and content leadership in fast-paced fundraising environment, and developing and implementing donor acquisition and stewardship journeys across diverse donor portfolios
- Experience managing production coordination and project management flows while remaining adaptable to changing needs, pressures and opportunities
- Knowledge and understanding of driving narrative approaches that increase trust and credibility
- Managing agencies and freelancers in procurement and production of high-quality content across various platforms for multiple markets and fundraising audiences
- Excellent written and verbal communication skills in English
- Exceptional ability to craft compelling stories that align with organization's mission and resonate with diverse fundraising audiences
- Innovative mindset for devising unique solutions that enhance brand identity
- Ability to influence and engage stakeholders at all levels, including internal teams and external partners
- Able to build and maintain effective relationships across departments to promote unified and compelling brand experience across organization
- Adept at understanding market trends, consumer behaviour, and competitor analysis to inform strategic decision-making
- Proficiency in data interpretation to monitor, refine, and optimise brand strategies
Tasks
- Develop and lead global brand and narrative strategy
- Define brand positioning, messaging, and tone of voice
- Establish visual identity standards
- Ensure consistency across all products and activities
- Establish brand governance frameworks
- Safeguard reputational integrity
- Oversee public-facing channels for alignment
- Translate global health priorities into narratives
- Lead content creation and production
- Develop high-impact narratives for campaigns
- Ensure content reflects equity and dignity
- Measure and monitor brand metrics
- Refine brand positioning and narrative performance
- Lead and develop the brand and content team
- Manage external agencies and creative partners
- Oversee team budgeting and procurement
- Report on team KPIs
- Support CEO and leadership with thought leadership
- Provide narrative support in crisis situations
- Align donor visibility requirements with fundraising teams
- Implement global brand strategy
- Adopt unified messaging framework
- Increase brand visibility and engagement
- Contribute to fundraising performance
- Develop and implement global brand strategies
- Lead multi-stakeholder engagement initiatives
- Build brands in a fundraising environment
- Develop donor acquisition and stewardship journeys
- Manage production coordination and project flows
- Manage agencies and freelancers for content production
- Craft compelling stories for diverse audiences
- Devise solutions to enhance brand identity
- Influence and engage stakeholders
- Build and maintain effective cross-departmental relationships
- Understand market trends and consumer behavior
- Interpret data to optimize brand strategies
Work Experience
- 10 - 12 years
Education
- Master's degree
Languages
- English – Business Fluent
Benefits
Learning & Development
- Growth and learning opportunities
Startup Environment
- Collaborative workplace
- Agile environment
Flexible Working
- Flexible environment
Other Benefits
- Multinational name leverage
- Diversity
- Inclusion
Competitive Pay
- Equity
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Head of Brand and Content(m/w/x)
Global brand and narrative strategy development for health promotion and vulnerable populations. 10-12 years leadership experience in brand strategy or comms required. Multinational name leverage, flexible environment.
Requirements
- 10–12 years progressive leadership experience in brand strategy or strategic communications
- In-house experience in nonprofit, philanthropy, global health, or multilateral sectors preferred
- Experience managing agencies and cross-functional teams
- Significant experience developing and implementing global brand and content strategies within communications
- Significant experience developing and implementing global brand and content strategies within complex organizations, and leading initiatives requiring deep multi-stakeholder engagement
- Evidence of successful brand building and content leadership in fast-paced fundraising environment, and developing and implementing donor acquisition and stewardship journeys across diverse donor portfolios
- Experience managing production coordination and project management flows while remaining adaptable to changing needs, pressures and opportunities
- Knowledge and understanding of driving narrative approaches that increase trust and credibility
- Managing agencies and freelancers in procurement and production of high-quality content across various platforms for multiple markets and fundraising audiences
- Excellent written and verbal communication skills in English
- Exceptional ability to craft compelling stories that align with organization's mission and resonate with diverse fundraising audiences
- Innovative mindset for devising unique solutions that enhance brand identity
- Ability to influence and engage stakeholders at all levels, including internal teams and external partners
- Able to build and maintain effective relationships across departments to promote unified and compelling brand experience across organization
- Adept at understanding market trends, consumer behaviour, and competitor analysis to inform strategic decision-making
- Proficiency in data interpretation to monitor, refine, and optimise brand strategies
Tasks
- Develop and lead global brand and narrative strategy
- Define brand positioning, messaging, and tone of voice
- Establish visual identity standards
- Ensure consistency across all products and activities
- Establish brand governance frameworks
- Safeguard reputational integrity
- Oversee public-facing channels for alignment
- Translate global health priorities into narratives
- Lead content creation and production
- Develop high-impact narratives for campaigns
- Ensure content reflects equity and dignity
- Measure and monitor brand metrics
- Refine brand positioning and narrative performance
- Lead and develop the brand and content team
- Manage external agencies and creative partners
- Oversee team budgeting and procurement
- Report on team KPIs
- Support CEO and leadership with thought leadership
- Provide narrative support in crisis situations
- Align donor visibility requirements with fundraising teams
- Implement global brand strategy
- Adopt unified messaging framework
- Increase brand visibility and engagement
- Contribute to fundraising performance
- Develop and implement global brand strategies
- Lead multi-stakeholder engagement initiatives
- Build brands in a fundraising environment
- Develop donor acquisition and stewardship journeys
- Manage production coordination and project flows
- Manage agencies and freelancers for content production
- Craft compelling stories for diverse audiences
- Devise solutions to enhance brand identity
- Influence and engage stakeholders
- Build and maintain effective cross-departmental relationships
- Understand market trends and consumer behavior
- Interpret data to optimize brand strategies
Work Experience
- 10 - 12 years
Education
- Master's degree
Languages
- English – Business Fluent
Benefits
Learning & Development
- Growth and learning opportunities
Startup Environment
- Collaborative workplace
- Agile environment
Flexible Working
- Flexible environment
Other Benefits
- Multinational name leverage
- Diversity
- Inclusion
Competitive Pay
- Equity
About the Company
WHO Foundation
Industry
Healthcare
Description
The WHO Foundation mobilizes private capital to support the mission of the World Health Organization, promoting health and serving the vulnerable.
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