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RORoche

Global Head of Brand & Digital Experience(m/w/x)

Basel
Full-timeOn-siteSenior
AI/ML

Architecting AI-enabled global digital communications strategy for a leading pharmaceutical company. Visionary leadership and proven executive experience in regulated matrix organizations required. Focus on user experience for corporate website and social media.

Requirements

  • Visionary communicator and authentic, courageous leader
  • Proven track record at executive levels in global, regulated matrix organisation
  • Gravitas to influence executive committees
  • Strategic acumen to anticipate industry shifts
  • Deep passion for people development
  • 10+ years progressive leadership in digital communications, brand strategy, or digital marketing
  • Experience in complex, multinational environment
  • Pharma/Healthcare experience is an asset
  • At least 8+ years managing large, multi-layered teams
  • Proven track record developing senior people leaders
  • Fostering diverse, inclusive cultures in global teams
  • Documented success deploying enterprise-wide digital strategies
  • Leveraging emerging technologies
  • Deep familiarity with generative AI applications
  • Deep familiarity with content automation
  • Deep familiarity with advanced analytics
  • Proven track record designing and delivering integrated digital campaigns
  • Campaigns across modern channel ecosystems for global organisation
  • Focus on measurable stakeholder engagement and impact
  • Sophisticated understanding of global brand management
  • Sophisticated understanding of corporate reputation risk
  • Understanding of digital media and stakeholder trust intersections
  • Exceptional interpersonal and emotional intelligence
  • Able to build seamless, collaborative partnerships across diverse cultures, geographies, and commercial business units
  • University degree in Communications, Business, Marketing, or related field
  • Fluency in English

Tasks

  • Lead and develop a global team of 40+ digital and brand experts
  • Foster an inclusive, high-performance culture
  • Define and execute the global digital communications strategy
  • Ensure world-class user experience on corporate website and social media
  • Architect AI-enabled communications vision and deployment
  • Embed predictive insights into global communication strategies
  • Shape and safeguard the Roche corporate brand strategy
  • Drive cohesive and modern brand expressions across touchpoints
  • Advise executive stakeholders on digital narratives
  • Translate complex achievements into high-impact digital stories

Work Experience

  • 10 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • generative AI
  • content automation
  • advanced analytics
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Roche and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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