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121201 F. Hoffmann-La Roche AG

Head of Brand & Governance(m/w/x)

Basel
Full-timeOn-siteSenior
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Defining global corporate identity, architecture, and visual systems for a pharmaceutical company. 10+ years in corporate identity management and strategic oversight required. Global scope.

Requirements

  • Strategic brand and governance leadership
  • 10+ years of experience in brand management, corporate communications, and/or digital governance
  • 5+ years of leadership experience
  • Deep expertise in brand strategy, governance, and architecture
  • Strong understanding of visual identity systems
  • Experience designing and running digital governance frameworks
  • Track record of driving brand adoption across large organisations
  • Excellent interpersonal and influencing skills
  • Fluency in English; other languages are an advantage

Tasks

  • Define and steward the Roche masterbrand globally
  • Support the development of Roche’s brand strategy and positioning with the Reputation Team
  • Lead the brand architecture and naming system for coherence across divisions and products
  • Own and evolve the enterprise tone of voice and visual identity foundations
  • Oversee the creation and updating of brand guidelines, policies, and standards
  • Govern exceptions and waivers through the Brand Council as co-chair
  • Drive global brand adoption and training programs for affiliates and partners
  • Establish and enforce co-branding and partnership rules for alliances and sponsorships
  • Ensure compliance and consistency through formal review gates and audits
  • Lead Roche’s digital governance framework for channel usage and publishing standards
  • Streamline the digital landscape by consolidating and cleaning up platforms
  • Oversee the Digital Asset Management lifecycle, including taxonomy and metadata
  • Provide agency governance oversight to ensure adherence to brand standards
  • Collaborate with the Intelligence Team to monitor brand health and consistency

Work Experience

  • 10 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • English – Business Fluent
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