1201 F. Hoffmann-La Roche AG
Head of Pharma Divisional Strategy Communications, Business Partnering(m/w/x)
Full-timeOn-siteManagement
Basel
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121201 F. Hoffmann-La Roche AG
Head of Brand & Governance(m/w/x)
Basel
Full-timeOn-siteSenior
Nejo AI Summary
Defining global corporate identity, architecture, and visual systems for a pharmaceutical company. 10+ years in corporate identity management and strategic oversight required. Global scope.
Requirements
- Strategic brand and governance leadership
- 10+ years of experience in brand management, corporate communications, and/or digital governance
- 5+ years of leadership experience
- Deep expertise in brand strategy, governance, and architecture
- Strong understanding of visual identity systems
- Experience designing and running digital governance frameworks
- Track record of driving brand adoption across large organisations
- Excellent interpersonal and influencing skills
- Fluency in English; other languages are an advantage
Tasks
- Define and steward the Roche masterbrand globally
- Support the development of Roche’s brand strategy and positioning with the Reputation Team
- Lead the brand architecture and naming system for coherence across divisions and products
- Own and evolve the enterprise tone of voice and visual identity foundations
- Oversee the creation and updating of brand guidelines, policies, and standards
- Govern exceptions and waivers through the Brand Council as co-chair
- Drive global brand adoption and training programs for affiliates and partners
- Establish and enforce co-branding and partnership rules for alliances and sponsorships
- Ensure compliance and consistency through formal review gates and audits
- Lead Roche’s digital governance framework for channel usage and publishing standards
- Streamline the digital landscape by consolidating and cleaning up platforms
- Oversee the Digital Asset Management lifecycle, including taxonomy and metadata
- Provide agency governance oversight to ensure adherence to brand standards
- Collaborate with the Intelligence Team to monitor brand health and consistency
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of 1201 F. Hoffmann-La Roche AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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121201 F. Hoffmann-La Roche AG
Head of Brand & Governance(m/w/x)
Basel
Full-timeOn-siteSenior
Nejo AI Summary
Defining global corporate identity, architecture, and visual systems for a pharmaceutical company. 10+ years in corporate identity management and strategic oversight required. Global scope.
Requirements
- Strategic brand and governance leadership
- 10+ years of experience in brand management, corporate communications, and/or digital governance
- 5+ years of leadership experience
- Deep expertise in brand strategy, governance, and architecture
- Strong understanding of visual identity systems
- Experience designing and running digital governance frameworks
- Track record of driving brand adoption across large organisations
- Excellent interpersonal and influencing skills
- Fluency in English; other languages are an advantage
Tasks
- Define and steward the Roche masterbrand globally
- Support the development of Roche’s brand strategy and positioning with the Reputation Team
- Lead the brand architecture and naming system for coherence across divisions and products
- Own and evolve the enterprise tone of voice and visual identity foundations
- Oversee the creation and updating of brand guidelines, policies, and standards
- Govern exceptions and waivers through the Brand Council as co-chair
- Drive global brand adoption and training programs for affiliates and partners
- Establish and enforce co-branding and partnership rules for alliances and sponsorships
- Ensure compliance and consistency through formal review gates and audits
- Lead Roche’s digital governance framework for channel usage and publishing standards
- Streamline the digital landscape by consolidating and cleaning up platforms
- Oversee the Digital Asset Management lifecycle, including taxonomy and metadata
- Provide agency governance oversight to ensure adherence to brand standards
- Collaborate with the Intelligence Team to monitor brand health and consistency
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of 1201 F. Hoffmann-La Roche AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
1201 F. Hoffmann-La Roche AG
Industry
Healthcare
Description
The company focuses on developing innovative products that make a meaningful difference for patients worldwide.
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