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F.
F. Hoffmann-La Roche AG
5d ago

Global Commercial Marketing Lead in CVRM team (Obesity)(m/w/x)

Basel
Full-timeOn-siteSenior

Description

You will drive global brand success by bridging scientific innovation and market strategy, ensuring obesity treatments reach the patients who need them most through expert omnichannel execution.

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Requirements

  • Ten years experience in global marketing
  • Experience in Obesity or FMCG marketing
  • Visionary leadership and environment simplification
  • Senior stakeholder influence and clear communication
  • Strategic agility and effective prioritization
  • Embodiment of the VACC mindset
  • Commitment to organizational alignment
  • Proficiency in marketing science and omnichannel
  • Ability to leverage data-driven insights
  • Prior experience in Obesity or FMCG

Work Experience

10 years

Tasks

  • Lead global disease area commercial strategies
  • Translate scientific data into value stories
  • Develop brand strategy guidance and books
  • Create commercial operationalization and resource plans
  • Drive portfolio and individual medicine marketing
  • Manage market shaping and launch readiness
  • Coordinate marketing efforts across global markets
  • Translate complex insights into competitive tactics
  • Design customer-centric omnichannel and iCX strategies
  • Leverage digital platforms and AI for personalization
  • Lead integrated value narratives and scenario planning
  • Partner with senior stakeholders and key affiliates

Tools & Technologies

Omnichannel strategiesData-driven insights

Languages

EnglishBusiness Fluent

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