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RO
Roche
5d ago

Commercial Marketing Lead - Haemophilia(m/w/x)

Basel
Full-timeOn-siteSenior
AI/ML

Description

You will bridge the gap between science and the market by leading global brand strategies, using digital innovation and expert storytelling to transform therapeutic potential into real patient impact.

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Requirements

  • •At least 10 years of experience in global or affiliate marketing
  • •Proven track record across full product lifecycle
  • •Visionary leadership in complex environments
  • •Ability to influence senior stakeholders
  • •Clear communication skills
  • •Strategic and agile professional approach
  • •Ability to prioritize in matrixed environments
  • •Embodiment of VACC leadership mindset
  • •Commitment to organizational decisions
  • •Technical proficiency in marketing science
  • •Knowledge of ICX or omnichannel strategies
  • •Ability to leverage data-driven insights
  • •Prior experience in Haemophilia (advantageous)

Work Experience

10 years

Tasks

  • •Lead global disease area commercial strategies
  • •Translate scientific data into value stories
  • •Develop brand strategy and operational plans
  • •Drive market shaping and launch readiness
  • •Coordinate marketing efforts across global markets
  • •Facilitate high-impact commercial trade-off decisions
  • •Bridge scientific innovation and market reality
  • •Design customer-centric digital and AI strategies
  • •Ensure brand consistency across all touchpoints
  • •Lead competitive scenario planning and narratives
  • •Partner with senior stakeholders and affiliates
  • •Drive organizational pull-through and communication clarity

Tools & Technologies

ICXomnichannel strategies

Languages

English – Business Fluent

Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Roche and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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