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Commercial Marketing Lead - Haemophilia(m/w/x)
Developing global commercial strategies for haemophilia treatments, translating scientific data into value stories at a healthcare company dedicated to advancing science. 10+ years global marketing experience across full product lifecycle required. Global market coordination, strategic leadership focus.
Requirements
- At least 10 years of experience in global or affiliate marketing
- Proven track record across full product lifecycle
- Visionary leadership in complex environments
- Ability to influence senior stakeholders
- Clear communication skills
- Strategic and agile professional approach
- Ability to prioritize in matrixed environments
- Embodiment of VACC leadership mindset
- Commitment to organizational decisions
- Technical proficiency in marketing science
- Knowledge of ICX or omnichannel strategies
- Ability to leverage data-driven insights
- Prior experience in Haemophilia (advantageous)
Tasks
- Lead global disease area commercial strategies
- Translate scientific data into value stories
- Develop brand strategy and operational plans
- Drive market shaping and launch readiness
- Coordinate marketing efforts across global markets
- Facilitate high-impact commercial trade-off decisions
- Bridge scientific innovation and market reality
- Design customer-centric digital and AI strategies
- Ensure brand consistency across all touchpoints
- Lead competitive scenario planning and narratives
- Partner with senior stakeholders and affiliates
- Drive organizational pull-through and communication clarity
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- ICX
- omnichannel strategies
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- F. Hoffmann-La Roche AGFull-timeOn-siteSeniorBasel
- 1201 F. Hoffmann-La Roche AG
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Commercial Marketing Lead - Haemophilia(m/w/x)
Developing global commercial strategies for haemophilia treatments, translating scientific data into value stories at a healthcare company dedicated to advancing science. 10+ years global marketing experience across full product lifecycle required. Global market coordination, strategic leadership focus.
Requirements
- At least 10 years of experience in global or affiliate marketing
- Proven track record across full product lifecycle
- Visionary leadership in complex environments
- Ability to influence senior stakeholders
- Clear communication skills
- Strategic and agile professional approach
- Ability to prioritize in matrixed environments
- Embodiment of VACC leadership mindset
- Commitment to organizational decisions
- Technical proficiency in marketing science
- Knowledge of ICX or omnichannel strategies
- Ability to leverage data-driven insights
- Prior experience in Haemophilia (advantageous)
Tasks
- Lead global disease area commercial strategies
- Translate scientific data into value stories
- Develop brand strategy and operational plans
- Drive market shaping and launch readiness
- Coordinate marketing efforts across global markets
- Facilitate high-impact commercial trade-off decisions
- Bridge scientific innovation and market reality
- Design customer-centric digital and AI strategies
- Ensure brand consistency across all touchpoints
- Lead competitive scenario planning and narratives
- Partner with senior stakeholders and affiliates
- Drive organizational pull-through and communication clarity
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- ICX
- omnichannel strategies
About the Company
Roche
Industry
Pharmaceuticals
Description
The company is dedicated to advancing science and ensuring access to healthcare for everyone.
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