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VIVileda Gesellschaft mit beschränkter Haftung

Director Marketing Consumer(m/w/x)

Weinheim
Full-timeOn-siteManagement
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Shaping business strategy with Country Leadership Team and representing consumer voice at Executive level. Extensive senior FMCG marketing experience required. Business fluency in German and English.

Requirements

  • Extensive senior FMCG marketing experience
  • Experience within strong consumer brands
  • Experience in complex go-to-market environments
  • Business fluency in German
  • Business fluency in English
  • Deep consumer understanding
  • Deep shopper understanding
  • Deep customer understanding
  • Hands-on expertise in IRI/Nielsen
  • Hands-on expertise in market and insight tools
  • Strong business acumen
  • Strong financial acumen
  • KPI ownership
  • P&L ownership
  • Experience in Brand Management
  • Experience in Category Management
  • Experience in Project Management
  • Ability to operate effectively in matrix organizations
  • Collaboration with Regional stakeholders
  • Collaboration with Global stakeholders
  • Collaboration with agency ecosystems
  • Strong digital expertise
  • Strong media expertise
  • Excellent communication skills
  • Excellent presentation skills
  • Inspiring leadership style
  • Trust-based leadership style

Tasks

  • Shape business strategy as part of Country Leadership Team
  • Represent consumer voice at Executive level
  • Lead brand strategy, positioning, and communication
  • Align with Regional and Global Brand Teams
  • Drive brand-led demand creation
  • Scale innovation and optimize portfolio
  • Partner with Sales and Finance
  • Execute Go-To-Market strategies
  • Define and execute Product, Digital, Trade, and Media strategies
  • Focus on clear KPIs and ROI
  • Lead and develop a high-performing Marketing team
  • Drive marketing transformation with digital and data-driven mindset

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • German – Business Fluent
  • English – Business Fluent

Tools & Technologies

  • IRI
  • Nielsen
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Vileda Gesellschaft mit beschränkter Haftung and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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