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Senior Marketing Manager(m/w/x)
Leading a local team for B2B marketing in the professional cleaning industry, tracking KPIs for market share. 5+ years B2B marketing experience, including 2+ years leadership in the professional cleaning industry, required. Collaboration with global teams, managing vendors and agencies.
Requirements
- Degree in Business Administration, Marketing, or related field
- 5+ years experience in B2B Marketing, ideally in the Professional Cleaning Industry
- 2+ years in leadership, including coaching, team development, and managing vendors/agencies
- Proven expertise in Digital Marketing, Media Management, SEO and social media strategies
- Strong skills in market analysis, KPI management and proficiency in Excel and SAP
- High initiative, resilience and ability to thrive in dynamic environments
- Fluent English and German; additional languages are a plus
- Excellent communication, presentation, and stakeholder management skills in cross-functional teams
Tasks
- Lead and develop the local marketing team
- Monitor market trends and customer needs
- Provide insights for regional and global teams
- Ensure successful implementation of country marketing plans
- Track KPIs for market share and brand awareness
- Act as a brand ambassador for positioning and communication strategy
- Define strategic directions for product and digital marketing
- Collaborate with the management team on go-to-market strategies
- Oversee marketing activities and product portfolio management
- Lead key projects like the digital customer journey
- Manage the local A&P budget
- Maximize ROI for assigned brands and product categories
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Excel
- SAP
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Senior Marketing Manager(m/w/x)
Leading a local team for B2B marketing in the professional cleaning industry, tracking KPIs for market share. 5+ years B2B marketing experience, including 2+ years leadership in the professional cleaning industry, required. Collaboration with global teams, managing vendors and agencies.
Requirements
- Degree in Business Administration, Marketing, or related field
- 5+ years experience in B2B Marketing, ideally in the Professional Cleaning Industry
- 2+ years in leadership, including coaching, team development, and managing vendors/agencies
- Proven expertise in Digital Marketing, Media Management, SEO and social media strategies
- Strong skills in market analysis, KPI management and proficiency in Excel and SAP
- High initiative, resilience and ability to thrive in dynamic environments
- Fluent English and German; additional languages are a plus
- Excellent communication, presentation, and stakeholder management skills in cross-functional teams
Tasks
- Lead and develop the local marketing team
- Monitor market trends and customer needs
- Provide insights for regional and global teams
- Ensure successful implementation of country marketing plans
- Track KPIs for market share and brand awareness
- Act as a brand ambassador for positioning and communication strategy
- Define strategic directions for product and digital marketing
- Collaborate with the management team on go-to-market strategies
- Oversee marketing activities and product portfolio management
- Lead key projects like the digital customer journey
- Manage the local A&P budget
- Maximize ROI for assigned brands and product categories
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Excel
- SAP
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