Mondelēz International
Director, Marketing Innovation MEU(m/w/x)
Full-timeOn-siteSenior
Zürich
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MOMondelēz International
Director Marketing Chocolate Innovation - MEU(m/w/x)
Zürich
Full-timeOn-siteSenior
Nejo AI Summary
Leading innovation bundles for chocolate products in design markets. 12 years of marketing and consumer behavior experience required. Focus on growth platforms and long-term pipeline development.
Requirements
- 12 years Marketing and consumer behaviour experience, ideally in matrix environment in consumer goods industry
- Cross-functional, cross-geography program/project leadership
- Effective influencing of complex and senior stakeholders
- Strong commercial acumen
- Understanding of Marketing driving business priorities
- Understanding of Marketing impacting P&L
- Understanding of Marketing interacting with organization
- Data-driven and analytical mindset
- Capability for thorough assessments
- Capability for presenting clear insights
- Capability for driving data-informed decision-making
- Proficiency in project management methodologies
- Proficiency in project management tools
- Ability to lead cross-functional teams
- Ability to inspire cross-functional teams
- Developing product innovations cross-country
- Marketing product innovations cross-country
- Working with design agencies
- Working with innovation agencies
- Working with research agencies
- Experience in markets with diverse economic environments
Tasks
- Lead a multi-functional team for beyond-the-core innovation
- Manage the Growth Platform for one of 5 key platforms
- Scope and validate platform hypotheses with consumers and customers
- Develop and launch innovation bundles in design markets
- Build a long-term innovation pipeline
- Manage senior and brand managers in the team
- Lead the E2E multifunctional team (I&A, R&D, PCM, Finance)
- Set and deliver Leading KPIs for incremental Net Revenue and category growth
- Create and implement a data-driven, digitally integrated Chocolate strategy
- Establish clear objectives, KPIs, and ROI metrics
- Monitor industry and category trends
- Lead stakeholder meetings for strategic alignment
- Collaborate with region category and local marketing
- Be a subject matter expert on disruptive category growth
- Apply deep understanding of Category, Consumer, Shopper, and Customer
- Empathize with human needs and motivations
- Translate consumer trends into strategic direction
- Utilize financial tools for scenario modeling and business case development
- Drive organizational change with a data, mind, and heart philosophy
- Create a marketing measurement plan
- Embody a Consumer First mindset
- Translate insights into actionable business decisions
- Apply MDLZ Innovation processes and tools
- Engage with retail partners for early commercial insights
- Optimize innovation performance through pricing strategies
- Apply Price Pack Architecture (PPA) for portfolio optimization
- Implement Brand Design across all touch points
- Define short-, medium-, and long-term innovation for Chocolate
- Conduct continuous market, category, and brand tracking
- Identify growth drivers using Laws of Growth principles
Work Experience
- 12 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Mondelēz International and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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MOMondelēz International
Director Marketing Chocolate Innovation - MEU(m/w/x)
Zürich
Full-timeOn-siteSenior
Nejo AI Summary
Leading innovation bundles for chocolate products in design markets. 12 years of marketing and consumer behavior experience required. Focus on growth platforms and long-term pipeline development.
Requirements
- 12 years Marketing and consumer behaviour experience, ideally in matrix environment in consumer goods industry
- Cross-functional, cross-geography program/project leadership
- Effective influencing of complex and senior stakeholders
- Strong commercial acumen
- Understanding of Marketing driving business priorities
- Understanding of Marketing impacting P&L
- Understanding of Marketing interacting with organization
- Data-driven and analytical mindset
- Capability for thorough assessments
- Capability for presenting clear insights
- Capability for driving data-informed decision-making
- Proficiency in project management methodologies
- Proficiency in project management tools
- Ability to lead cross-functional teams
- Ability to inspire cross-functional teams
- Developing product innovations cross-country
- Marketing product innovations cross-country
- Working with design agencies
- Working with innovation agencies
- Working with research agencies
- Experience in markets with diverse economic environments
Tasks
- Lead a multi-functional team for beyond-the-core innovation
- Manage the Growth Platform for one of 5 key platforms
- Scope and validate platform hypotheses with consumers and customers
- Develop and launch innovation bundles in design markets
- Build a long-term innovation pipeline
- Manage senior and brand managers in the team
- Lead the E2E multifunctional team (I&A, R&D, PCM, Finance)
- Set and deliver Leading KPIs for incremental Net Revenue and category growth
- Create and implement a data-driven, digitally integrated Chocolate strategy
- Establish clear objectives, KPIs, and ROI metrics
- Monitor industry and category trends
- Lead stakeholder meetings for strategic alignment
- Collaborate with region category and local marketing
- Be a subject matter expert on disruptive category growth
- Apply deep understanding of Category, Consumer, Shopper, and Customer
- Empathize with human needs and motivations
- Translate consumer trends into strategic direction
- Utilize financial tools for scenario modeling and business case development
- Drive organizational change with a data, mind, and heart philosophy
- Create a marketing measurement plan
- Embody a Consumer First mindset
- Translate insights into actionable business decisions
- Apply MDLZ Innovation processes and tools
- Engage with retail partners for early commercial insights
- Optimize innovation performance through pricing strategies
- Apply Price Pack Architecture (PPA) for portfolio optimization
- Implement Brand Design across all touch points
- Define short-, medium-, and long-term innovation for Chocolate
- Conduct continuous market, category, and brand tracking
- Identify growth drivers using Laws of Growth principles
Work Experience
- 12 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Mondelēz International and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Mondelēz International
Industry
Food
Description
The company leads the future of snacking with a commitment to quality and innovation.
Not a perfect match?
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