Mondelēz International
Marketing Manager Core Tablets Chocolate MEU(m/w/x)
Full-timeOn-siteExperienced
Zürich
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CHCH10 MDLZ EU GmbH
BU Consumer Experience Lead – Toblerone & World Trade Retail(m/w/x)
Zürich
Full-timeOn-siteSenior
AI/ML
Nejo AI Summary
At a global snacking company, architecting holistic brand experiences for Toblerone & World Trade Retail across Paid, Owned, Earned ecosystems, with a focus on social channels. 10+ years digital marketing experience required. Relocation support available.
Requirements
- 10+ years of experience in digital marketing
- Passion for digital innovation and emerging technologies
- Efficiency and effectiveness in cost optimization
- Championing business transformation and change management
- Strong leadership skills and ability to inspire teams
- Excellent communication and influencing skills
- Strategic thinker with commercial acumen
Tasks
- Set and drive the CX vision and strategy
- Champion the CX purpose across BU brands
- Architect and implement the annual BU CX roadmap
- Design holistic brand experiences across the Paid, Owned, Earned ecosystem
- Focus on social channels for brand experiences
- Ground CX Journeys in culture and integrate latest trends
- Elevate creative and experience excellence
- Partner with brand teams to deliver data-powered creative ideas
- Champion empathy in brand building through personalized communication
- Lead the adoption of Gen AI and next-generation tools
- Apply CX Journey principles to activate key moments for BU brands
- Optimize BU media investment and evolve media mix
- Drive data-led media planning and measurement
- Guide JBP partner and retail investment strategies
- Collaborate with agencies to optimize ROI and compliance
- Lead collaboration with creative and media partners
- Define partnership governance and success metrics
- Drive digital transformation through Global Consumer Digital Strategy
- Develop and implement Consumer Digital Strategy for Toblerone
- Own and manage Owned/Earned channels and influencer strategy
- Perform audits of social media and digital content
- Develop an always-on content calendar for channels
- Manage agencies to ensure high performance against briefs
- Support brand managers in defining comms strategy
- Assist in developing the Digital Transformation agenda
- Collaborate with CX teams for successful strategy implementation
- Provide digital insights to drive data-driven decision making
- Partner with MDS team for effective data and technology strategies
- Support Marketing capability programs
- Oversee collaboration with Creative, Media, and Production agencies
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Other Benefits
- Relocation support available
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of CH10 MDLZ EU GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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CHCH10 MDLZ EU GmbH
BU Consumer Experience Lead – Toblerone & World Trade Retail(m/w/x)
Zürich
Full-timeOn-siteSenior
AI/ML
Nejo AI Summary
At a global snacking company, architecting holistic brand experiences for Toblerone & World Trade Retail across Paid, Owned, Earned ecosystems, with a focus on social channels. 10+ years digital marketing experience required. Relocation support available.
Requirements
- 10+ years of experience in digital marketing
- Passion for digital innovation and emerging technologies
- Efficiency and effectiveness in cost optimization
- Championing business transformation and change management
- Strong leadership skills and ability to inspire teams
- Excellent communication and influencing skills
- Strategic thinker with commercial acumen
Tasks
- Set and drive the CX vision and strategy
- Champion the CX purpose across BU brands
- Architect and implement the annual BU CX roadmap
- Design holistic brand experiences across the Paid, Owned, Earned ecosystem
- Focus on social channels for brand experiences
- Ground CX Journeys in culture and integrate latest trends
- Elevate creative and experience excellence
- Partner with brand teams to deliver data-powered creative ideas
- Champion empathy in brand building through personalized communication
- Lead the adoption of Gen AI and next-generation tools
- Apply CX Journey principles to activate key moments for BU brands
- Optimize BU media investment and evolve media mix
- Drive data-led media planning and measurement
- Guide JBP partner and retail investment strategies
- Collaborate with agencies to optimize ROI and compliance
- Lead collaboration with creative and media partners
- Define partnership governance and success metrics
- Drive digital transformation through Global Consumer Digital Strategy
- Develop and implement Consumer Digital Strategy for Toblerone
- Own and manage Owned/Earned channels and influencer strategy
- Perform audits of social media and digital content
- Develop an always-on content calendar for channels
- Manage agencies to ensure high performance against briefs
- Support brand managers in defining comms strategy
- Assist in developing the Digital Transformation agenda
- Collaborate with CX teams for successful strategy implementation
- Provide digital insights to drive data-driven decision making
- Partner with MDS team for effective data and technology strategies
- Support Marketing capability programs
- Oversee collaboration with Creative, Media, and Production agencies
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Other Benefits
- Relocation support available
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of CH10 MDLZ EU GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
CH10 MDLZ EU GmbH
Industry
Food
Description
The company leads the future of snacking with a focus on intelligent brand experiences and digital transformation.
Not a perfect match?
- Mondelēz International
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