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Communications Head Confectionery & Snacking SBU(m/w/x)
Global brand equity and consumer experience strategy for Confectionery & Snacking. Extensive FMCG/CPG consumer marketing experience required. Dynamic international environment, flexible working arrangements.
Requirements
- Extensive consumer marketing experience in FMCG/CPG
- Solid advertising agency experience
- Navigate complex, cross-functional teams globally
- Deep understanding of brand strategy
- Shape impactful brand experiences
- Navigate ambiguity with problem-solving mindset
- Trust-building for co-creation and shared success
- Balance strategic oversight with operational excellence
- Grasp of digital landscape and AI tools
- Fluency in English
- Extensive consumer marketing experience in FMCG/CPG
- Solid advertising agency experience
- Navigate complex, cross-functional teams globally
- Deep understanding of brand strategy
- Shape impactful brand experiences
- Navigate ambiguity with problem-solving mindset
- Trust-building for co-creation and shared success
- Balance strategic oversight with operational excellence
- Grasp of digital landscape and AI tools
- Fluency in English
Tasks
- Drive brand equity and health for global priority brands
- Partner with brand and category leads to deliver strong brand fundamentals
- Create unforgettable consumer experiences across all channels
- Lead Consumer Insights, Creative Excellence, CX strategy, and digital transformation
- Manage content strategy and operating models for global brands
- Collaborate with zones and markets to ensure design excellence
- Engage with the Brand Council to build and implement scaled campaigns
- Identify and support global strategic partnerships
- Champion data-driven decision-making frameworks
- Raise brand building standards with unrivaled superiority and visibility
- Develop consumer-centric brand fundamentals with category and brand teams
- Lead integrated communication strategies and creative frameworks
- Focus on digital and social media to elevate brand engagement
- Work with creative and media agencies for impactful communication plans
- Ensure consistent brand experience across all touchpoints
- Lead a team of functional experts and develop their capabilities
- Leverage Group Marketing Excellence expertise and resources
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Tools & Technologies
- AI tools
Benefits
Flexible Working
- Flexible working arrangements
Informal Culture
- Culture of respect
- Supportive and collaborative environment
Other Benefits
- Diversity, equity and inclusion
- Accessibility of recruitment process
Startup Environment
- Dynamic international environment
- Innovation
- Home
- Jobs in Switzerland
- Communications Head Confectionery & Snacking SBUCommunications Head Confectionery & Snacking SBU at Socié...
Not a perfect match?
- Société des Produits Nestlé S.A.Full-timeOn-siteManagementVevey
- Nestlé
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- Home
- Jobs in Switzerland
- Communications Head Confectionery & Snacking SBUCommunications Head Confectionery & Snacking SBU at Socié...
Communications Head Confectionery & Snacking SBU(m/w/x)
Global brand equity and consumer experience strategy for Confectionery & Snacking. Extensive FMCG/CPG consumer marketing experience required. Dynamic international environment, flexible working arrangements.
Requirements
- Extensive consumer marketing experience in FMCG/CPG
- Solid advertising agency experience
- Navigate complex, cross-functional teams globally
- Deep understanding of brand strategy
- Shape impactful brand experiences
- Navigate ambiguity with problem-solving mindset
- Trust-building for co-creation and shared success
- Balance strategic oversight with operational excellence
- Grasp of digital landscape and AI tools
- Fluency in English
- Extensive consumer marketing experience in FMCG/CPG
- Solid advertising agency experience
- Navigate complex, cross-functional teams globally
- Deep understanding of brand strategy
- Shape impactful brand experiences
- Navigate ambiguity with problem-solving mindset
- Trust-building for co-creation and shared success
- Balance strategic oversight with operational excellence
- Grasp of digital landscape and AI tools
- Fluency in English
Tasks
- Drive brand equity and health for global priority brands
- Partner with brand and category leads to deliver strong brand fundamentals
- Create unforgettable consumer experiences across all channels
- Lead Consumer Insights, Creative Excellence, CX strategy, and digital transformation
- Manage content strategy and operating models for global brands
- Collaborate with zones and markets to ensure design excellence
- Engage with the Brand Council to build and implement scaled campaigns
- Identify and support global strategic partnerships
- Champion data-driven decision-making frameworks
- Raise brand building standards with unrivaled superiority and visibility
- Develop consumer-centric brand fundamentals with category and brand teams
- Lead integrated communication strategies and creative frameworks
- Focus on digital and social media to elevate brand engagement
- Work with creative and media agencies for impactful communication plans
- Ensure consistent brand experience across all touchpoints
- Lead a team of functional experts and develop their capabilities
- Leverage Group Marketing Excellence expertise and resources
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Tools & Technologies
- AI tools
Benefits
Flexible Working
- Flexible working arrangements
Informal Culture
- Culture of respect
- Supportive and collaborative environment
Other Benefits
- Diversity, equity and inclusion
- Accessibility of recruitment process
Startup Environment
- Dynamic international environment
- Innovation
About the Company
Société des Produits Nestlé S.A.
Industry
Food
Description
The company develops new products, processes, and packaging concepts for a broad range of Nutrition, Dairy, Health Science, and Coffee products.
Not a perfect match?
- Société des Produits Nestlé S.A.
Global Consumer Brand Experience Lead(m/w/x)
Full-timeOn-siteManagementVevey - Nestlé
Global Head of Design(m/w/x)
Full-timeOn-siteExperiencedVevey - Nestlé S.A.
Senior Corporate Spokesperson(m/w/x)
Full-timeOn-siteSeniorVevey - Nestlé
Global Partnerships and Collaborations Lead(m/w/x)
Full-timeOn-siteSeniorVevey - Société des Produits Nestlé S.A.
Operations Strategy Consultant(m/w/x)
Full-timeOn-siteExperiencedVevey