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Senior Marketing Data Analyst(m/w/x)
Performance and CRM analytics for interactive music lesson apps. 7+ years in marketing/growth analytics for subscription apps, with deep measurement expertise required. Work in a music-tech niche.
Anforderungen
- 7+ years of experience in marketing or growth analytics for consumer apps or digital products, ideally subscription-based
- Deep hands-on expertise in marketing measurement, including attribution models, incrementality, MMM concepts, cohort-based LTV analysis, and experimentation
- Strong understanding of app and web tracking, including limitations, discrepancies, and common pitfalls
- Advanced SQL skills and extensive experience working with marketing platforms and BI tools
- Experience with MMPs such as Adjust or AppsFlyer
- Experience working with CRM data and tools, including lifecycle and retention analysis
- Strong statistical intuition and data storytelling skills
- Comfortable operating autonomously and influencing senior stakeholders
- Business-minded and outcome-oriented
- Excellent communication skills in English
- Experience in mobile subscription or freemium app environments
- Proficiency in Python, R, or similar analytical environments
- Experience working with modern data warehouses such as Snowflake or BigQuery
- Exposure to building analytics foundations or scaling marketing analytics in fast-growing organizations
Aufgaben
- Own performance and CRM analytics across channels
- Ensure consistent implementation and reporting of marketing performance metrics
- Build and maintain attribution frameworks and support predictive models
- Identify and address inconsistencies in tracking and conversion logic
- Design and evaluate experiments to measure channel incrementality
- Partner with teams to shape testing roadmaps and interpret results
- Build and evolve dashboards that inform decision-making
- Translate complex analyses into actionable recommendations
- Support planning and forecasting with various teams
- Establish an insight-driven decision culture within the organization
- Define best practices for marketing data pipelines and standards
- Identify gaps in tooling and data quality, proposing solutions
Berufserfahrung
- 7 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- SQL
- Google Ads
- Meta
- TikTok
- Looker
- GA4
- Tableau
- Adjust
- AppsFlyer
- Braze
- Python
- R
- Snowflake
- BigQuery
Benefits
Attraktive Vergütung
- Competitive compensation package
Modernes Büro
- Awesome office in Berlin
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- A11
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Senior Marketing Data Analyst(m/w/x)
Performance and CRM analytics for interactive music lesson apps. 7+ years in marketing/growth analytics for subscription apps, with deep measurement expertise required. Work in a music-tech niche.
Anforderungen
- 7+ years of experience in marketing or growth analytics for consumer apps or digital products, ideally subscription-based
- Deep hands-on expertise in marketing measurement, including attribution models, incrementality, MMM concepts, cohort-based LTV analysis, and experimentation
- Strong understanding of app and web tracking, including limitations, discrepancies, and common pitfalls
- Advanced SQL skills and extensive experience working with marketing platforms and BI tools
- Experience with MMPs such as Adjust or AppsFlyer
- Experience working with CRM data and tools, including lifecycle and retention analysis
- Strong statistical intuition and data storytelling skills
- Comfortable operating autonomously and influencing senior stakeholders
- Business-minded and outcome-oriented
- Excellent communication skills in English
- Experience in mobile subscription or freemium app environments
- Proficiency in Python, R, or similar analytical environments
- Experience working with modern data warehouses such as Snowflake or BigQuery
- Exposure to building analytics foundations or scaling marketing analytics in fast-growing organizations
Aufgaben
- Own performance and CRM analytics across channels
- Ensure consistent implementation and reporting of marketing performance metrics
- Build and maintain attribution frameworks and support predictive models
- Identify and address inconsistencies in tracking and conversion logic
- Design and evaluate experiments to measure channel incrementality
- Partner with teams to shape testing roadmaps and interpret results
- Build and evolve dashboards that inform decision-making
- Translate complex analyses into actionable recommendations
- Support planning and forecasting with various teams
- Establish an insight-driven decision culture within the organization
- Define best practices for marketing data pipelines and standards
- Identify gaps in tooling and data quality, proposing solutions
Berufserfahrung
- 7 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- SQL
- Google Ads
- Meta
- TikTok
- Looker
- GA4
- Tableau
- Adjust
- AppsFlyer
- Braze
- Python
- R
- Snowflake
- BigQuery
Benefits
Attraktive Vergütung
- Competitive compensation package
Modernes Büro
- Awesome office in Berlin
Über das Unternehmen
Yousician
Branche
Education
Beschreibung
Yousician is the world’s largest music-tech company, on a mission to make musicality as common as literacy through interactive lessons.
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