Senior Data Scientist(m/w/x)

Beschreibung

You will bridge the gap between data and strategy by building sophisticated measurement frameworks and data pipelines that reveal the true incremental impact of the company's marketing spend.

Anforderungen

• •5–8+ years experience in Marketing Science, Data Science, or Econometrics
• •Desirable experience in B2B, SaaS, or high-consideration B2C
• •Expertise in SQL and data transformation tools
• •Ability to build and maintain data pipelines
• •Strong Python skills for statistical modelling
• •Comfort with modern cloud data platforms
• •Experience measuring incremental impact using various methods
• •Ability to model complex multi-touch journeys
• •Excellent communication and data storytelling skills
• •Self-starter acting as data product owner
• •Ability to prioritise workstreams and structure problems

Aufgaben

• •Model marketing touchpoint influence on revenue
• •Develop sophisticated causal inference and ROI models
• •Translate complex models into actionable playbooks
• •Build self-service dashboards for stakeholders
• •Write production-grade dbt models
• •Build scalable marketing data architecture
• •Integrate CRM, web, and marketing data
• •Apply rigorous data quality tests
• •Maintain integrity of data pipelines
• •Execute A/B and incrementality tests
• •Predict lead quality and lifetime value
• •Develop forecasting tools and Marketing Mix Models
• •Maintain multi-touch attribution models

Tools & Technologien