Lead Copywriter & Content Manager(m/w/x)

Beschreibung

As you lead the German content strategy, you'll balance hands-on creative writing with team mentorship to shape the local voice and ensure a unified brand presence across all digital channels.

Anforderungen

• •Exceptional copywriting and storytelling ability
• •Strong leadership and team management skills
• •Excellent communication and collaboration skills
• •Commercial mindset and brand building understanding
• •High organization and multi-project management
• •Autonomous, proactive, and growth-driven mindset
• •Excellent teamwork skills
• •Minimum 5 years' copywriting experience
• •Specialized finance or financial services experience
• •Strong digital affinity for various platforms
• •Native-level German and fluent English
• •Experience in tone of voice development
• •Demonstrated people management experience
• •Willingness to travel
• •Customer targeting, empathy, and ethics

Aufgaben

• •Evolve the German tone of voice
• •Define the company's local market positioning
• •Articulate product USPs with marketing teams
• •Create customer service communication templates
• •Develop engaging social media guidelines
• •Manage and mentor cross-functional copywriters
• •Brief teams on new product releases
• •Prioritize and allocate copywriting workloads
• •Build a structured German content hub
• •Align messaging with European digital banks
• •Coordinate campaigns with the creative agency
• •Guard brand consistency across all channels
• •Collaborate on brand and marketing strategy
• •Scale content operations and creative excellence

Tools & Technologien