Customer Journey Insights Analyst(m/w/x)

Beschreibung

You will bridge the gap between customer behavior and business performance by building a strategic analytical backbone that directly influences investment and prioritization.

Anforderungen

• •Experience in Customer Analytics, Growth Analytics, Performance Management or Strategy
• •Strong quantitative and analytical capabilities with advanced SQL skills
• •Experience connecting survey data, behavioral analytics and business KPIs
• •Experience designing and operationalizing KPI frameworks or steering logics
• •Strong hypothesis-driven mindset with experience in driver or impact analysis
• •Ability to translate complex analytical relationships into business narratives
• •Hands-on data work across multiple systems and team collaboration
• •Strategic thinker with focus on measurable business impact
• •Excellent English and solid German skills for stakeholder alignment
• •Bonus: Experience in financial services or other regulated industries

Aufgaben

• •Design a three-layer Journey KPI framework
• •Connect priority journeys to diverse data sources
• •Define KPI ownership and performance benchmarks
• •Quantify the economic upside of closing experience gaps
• •Conduct driver and root cause analyses
• •Translate findings into prioritized improvement levers
• •Establish hypothesis-driven journey performance reporting
• •Design frameworks to measure initiative impact
• •Integrate journey logic into management decision processes

Tools & Technologien