Beschreibung

In this role, you will lead impactful digital marketing projects in Germany, leveraging data analytics to drive measurable results. Your day-to-day responsibilities will involve collaborating with sales teams, managing creative initiatives, and ensuring project success while adhering to security protocols.

Anforderungen

• •Track record of managing digital marketing projects
• •Track record in managing large client accounts and marketing budgets
• •Comfort with rigorous and advanced analytics
• •Up-to-date with latest digital marketing trends
• •5+ years of experience
• •Integrated marketing knowledge in Marketing Automation, Marketing Analytics, SEO, AI Optimization, or Conversion Rate Optimization
• •Proven track record in management of large client accounts
• •Ability to lead and drive digital marketing solutions
• •Ability to thrive in a matrix organization
• •Excellent communication and presentation skills
• •Proven track record to drive digital agenda and manage digital initiatives
• •Demonstrated track record of planning and managing complex digital marketing initiatives
• •Ability to manage multiple stakeholders
• •Proven track record in financial services or payment industry

Aufgaben

• •Deliver exceptional digital marketing projects driven by data analytics
• •Support sales of digital marketing projects through Mastercard’s sales teams
• •Create and execute Marketing Services projects focused on financial performance
• •Implement data-driven digital campaigns and marketing automation solutions
• •Address business needs such as acquisition, activation, and retention
• •Achieve project execution within agreed milestones and budget
• •Collaborate with external marketing partners for innovative solutions
• •Manage creative development and media planning to meet client needs
• •Apply best practices across different countries
• •Influence colleagues and clients on the value of Marketing Services projects
• •Abide by Mastercard’s security policies and practices
• •Ensure confidentiality and integrity of accessed information
• •Report any suspected information security violations
• •Complete mandatory security trainings as per Mastercard’s guidelines