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APAppiness

Sr. App Growth Buyer (Future Media Buying Lead)(m/w/x)

Berlin, München
Vollzeitmit HomeofficeSenior
Jetzt bewerben

Scaling profitable app growth via new SSP/DSP partnerships. Campaign setup, optimization, and bidding strategies required. Building the foundation of a future elite media buying team.

Anforderungen

  • Campaign setup and optimization
  • Bidding strategies
  • Scaling logic
  • Budget allocation
  • Creative testing
  • Post-install optimization
  • Traffic quality analysis
  • Margin protection
  • Scaling campaigns without destroying efficiency
  • Identifying real vs. fake scale
  • Postbacks and event mapping
  • SKAN complexity
  • Event-based optimization
  • Cohort and LTV analysis
  • Attribution logic
  • Fraud signals
  • Incrementality testing
  • Optimization beyond CPI
  • Campaigns across Meta
  • Campaigns across Google App Campaigns
  • Campaigns across TikTok
  • Campaigns across Apple Search Ads
  • Role of DSPs
  • Role of SSPs
  • Role of App networks
  • Role of Walled gardens
  • Role of OEM supply
  • Role of Premium inventory
  • Cross-channel thinking
  • Strong hands-on media buying experience
  • Deep campaign management expertise
  • Experience across DSPs and app networks
  • Strong analytical mindset
  • Structured under pressure
  • Commercially aware
  • Hunger to build something
  • Enjoyment of being inside platforms
  • Enjoyment of buying traffic
  • Desire for more ownership
  • Deep app ecosystem experience

Aufgaben

  • Scale profitable app growth
  • Turn new SSP/DSP partnerships into scalable performance
  • Protect incrementality and margin
  • Create repeatable buying systems
  • Build the foundation of a future elite Media Buying team
  • Manage campaigns across AppLovin, ironSource, Unity, Liftoff, Moloco, InMobi, Mintegral, Chartboost, AdColony, Fyber, and other DSP ecosystems
  • Understand campaign setup and optimization
  • Implement bidding strategies
  • Allocate budgets
  • Test creatives
  • Optimize post-install performance
  • Analyze traffic quality
  • Protect margins
  • Launch and optimize campaigns across new traffic sources
  • Structure testing frameworks
  • Validate traffic quality
  • Identify scalable opportunities
  • Build repeatable optimization logic
  • Turn testing into scalable growth
  • Establish buying processes and standards
  • Create structured workflows
  • Help hire and onboard future buyers
  • Transfer knowledge and best practices
  • Build repeatable scaling systems
  • Manage MMP and post-install logic
  • Work with Adjust, AppsFlyer, or Singular
  • Understand postbacks and event mapping
  • Navigate SKAN complexity
  • Optimize event-based performance
  • Analyze cohort and LTV
  • Detect fraud signals
  • Conduct incrementality testing
  • Operate campaigns across Meta, Google App Campaigns, TikTok, and Apple Search Ads
  • Understand the role of DSPs, SSPs, app networks, walled gardens, OEM supply, and premium inventory
  • Think cross-channel
  • Measure success by scalable quality, not vanity scale

Berufserfahrung

  • 5 - 7 Jahre

Ausbildung

  • Abgeschlossene BerufsausbildungODER
  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englisch – verhandlungssicher

Tools & Technologien

  • Meta
  • Google App Campaigns
  • TikTok
  • Apple Search Ads
  • DSPs
  • SSPs
  • App networks
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Appiness erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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