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Senior Product Marketing Specialist(m/w/x)
Global product strategy and launch management for heavy lifting solutions. 5+ years B2B/industrial experience in product strategy and go-to-market required. Flexible hybrid work, international career opportunities.
Anforderungen
- University degree in Marketing, Business, Engineering, or related field
- 5+ years experience in Product Marketing, Product Management, or Commercial Strategy within complex B2B/industrial environments
- Proven track record in product positioning, go-to-market strategy, and portfolio-level strategic thinking
- Strong capability to manage complexity, multiple stakeholders, and long development/launch cycles
- Excellent collaboration, communication, and problem-solving skills
Aufgaben
- Develop and manage global product strategies across the lifecycle
- Lead and shape go-to-market strategies
- Collaborate with Product Management, Sales, and Regional Marketing
- Ensure strategic alignment and global consistency
- Drive global product launches
- Manage launch timing and narrative
- Manage launch readiness
- Conduct structured handovers to regional teams
- Develop product positioning frameworks
- Develop product messaging frameworks
- Translate technical features into customer benefits
- Ensure clear competitive differentiation
- Act as a strategic partner
- Lead cross-functional projects
- Collaborate with Product Management, Sales, and Service
- Align diverse team perspectives
- Deliver against objectives, timelines, and budgets
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – verhandlungssicher
Benefits
Flexibles Arbeiten
- Flexible working hours
- Work from home possibility
Weiterbildungsangebote
- Further training
Karriere- und Weiterentwicklung
- International career opportunities
Gesundheits- & Fitnessangebote
- Corporate health management
Gratis oder Vergünstigte Mahlzeiten
- Company restaurant
- Daily meal subsidy
Öffi Tickets
- Job ticket
Mitarbeiterrabatte
- Employee discounts
Noch nicht perfekt?
- PALFINGERVollzeitmit HomeofficeBerufserfahrenBergheimab 53.241,02 / Jahr
- PALFINGER
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Senior Product Marketing Specialist(m/w/x)
Global product strategy and launch management for heavy lifting solutions. 5+ years B2B/industrial experience in product strategy and go-to-market required. Flexible hybrid work, international career opportunities.
Anforderungen
- University degree in Marketing, Business, Engineering, or related field
- 5+ years experience in Product Marketing, Product Management, or Commercial Strategy within complex B2B/industrial environments
- Proven track record in product positioning, go-to-market strategy, and portfolio-level strategic thinking
- Strong capability to manage complexity, multiple stakeholders, and long development/launch cycles
- Excellent collaboration, communication, and problem-solving skills
Aufgaben
- Develop and manage global product strategies across the lifecycle
- Lead and shape go-to-market strategies
- Collaborate with Product Management, Sales, and Regional Marketing
- Ensure strategic alignment and global consistency
- Drive global product launches
- Manage launch timing and narrative
- Manage launch readiness
- Conduct structured handovers to regional teams
- Develop product positioning frameworks
- Develop product messaging frameworks
- Translate technical features into customer benefits
- Ensure clear competitive differentiation
- Act as a strategic partner
- Lead cross-functional projects
- Collaborate with Product Management, Sales, and Service
- Align diverse team perspectives
- Deliver against objectives, timelines, and budgets
Berufserfahrung
- 5 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – verhandlungssicher
Benefits
Flexibles Arbeiten
- Flexible working hours
- Work from home possibility
Weiterbildungsangebote
- Further training
Karriere- und Weiterentwicklung
- International career opportunities
Gesundheits- & Fitnessangebote
- Corporate health management
Gratis oder Vergünstigte Mahlzeiten
- Company restaurant
- Daily meal subsidy
Öffi Tickets
- Job ticket
Mitarbeiterrabatte
- Employee discounts
Über das Unternehmen
PALFINGER
Branche
Manufacturing
Beschreibung
Das Unternehmen ist ein globaler Anbieter innovativer Kran- und Hebelösungen im Bereich Technologie und Maschinenbau.
Noch nicht perfekt?
- PALFINGER
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Product Manager Aerial Work Platforms(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenKöstendorfab 53.241,02 / Jahr - PALFINGER
Product Application Expert(m/w/x)
Vollzeitmit HomeofficeSeniorBergheimab 53.241,02 / Jahr - PALFINGER
Product Manager Defense(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenKöstendorfab 52.197 / Jahr - PALFINGER
Regional After Sales Business Development Manager(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenBergheimab 60.962,3 / Jahr