Beschreibung

As a Senior Go-To-Market Manager, you will drive the digital transformation in construction by shaping product positioning and launching innovative solutions. This role involves collaborating with various teams to ensure successful market adoption and continuous improvement.

Anforderungen

• •5+ years of experience in go-to-market, product marketing, or B2B SaaS marketing/growth roles
• •Strong understanding of B2B SaaS business models, buyer personas, and customer journeys
• •Proven ability to translate complex product concepts into clear messaging and positioning
• •Experience in supporting product, marketing, and communication teams with content and launch execution
• •Analytical mindset with strong storytelling and communication skills
• •Capability to work cross-functionally in fast-moving product environments
• •Experience in construction tech, logistics, or industrial SaaS is a plus
• •Hands-on mentality and ability to build from 0 to 1
• •Experience in a rapidly growing company and fast work environment is a plus
• •Experience in construction tech, logistics, or industrial solutions is a plus but not required
• •Fluency in German and English

Aufgaben

• •Shape and develop the Go-To-Market function from the ground up
• •Build team capabilities and define tools, processes, and structures
• •Lead market intelligence for Doka Digital
• •Track and analyze developments in core and adjacent markets
• •Integrate customer and field feedback into market analysis
• •Create a unified intelligence loop reflecting real-world challenges
• •Deliver regular management briefings connecting market trends with strategic opportunities
• •Partner with R&D to identify new product and platform opportunities
• •Own the creation and development of product positioning and messaging
• •Co-develop and execute go-to-market campaigns for product launches
• •Translate customer insights and market dynamics into clear narratives
• •Create impactful sales enablement materials and demos
• •Collaborate with Sales, Customer Support, and Marketing on adoption initiatives
• •Co-lead pricing and packaging discussions with Product Management
• •Measure and report on launch impact and product adoption
• •Recruit, lead, and develop team members as the organization scales

Benefits