Dein persönlicher KI-Karriere-Agent
Senior Digital Media Manager(m/w/x)
Designing full-funnel digital media campaigns and audience strategies using 1st, 2nd, and 3rd party data for a global cosmetics leader. 6+ years of digital media experience required. Up to 50% home working, trust-based hours.
Anforderungen
- Bachelor’s or Master’s degree in Marketing, Media, Digital Communication, or related field
- 6+ years of experience in digital media (agency, digital, or FMCG environment)
- Proven track record driving campaign performance
- Strong analytical capabilities, KPI frameworks, and data-driven decision-making
- Hands-on experience with key digital media platforms and AdTech/MarTech ecosystems
- Deep expertise in programmatic buying, audience segmentation, A/B testing, DCO, and attribution models
- Solid understanding of integrated media ecosystems (Retail Media, Social Media, Content Marketing)
- Results-driven and highly organized self-starter
- Strong communication skills, attention to detail
- Ability to operate effectively in fast-paced, ambiguous environments
- Very good German skills, written and spoken
- Very good English skills, written and spoken
Aufgaben
- Define strategic and technical campaign framework
- Align communication objectives with full-funnel KPIs
- Leverage 1st, 2nd, and 3rd party data for audience strategies
- Design POE-based consumer journeys and activation plans
- Ensure robust tagging and tracking readiness
- Execute and optimize campaigns in real-time
- Monitor campaign delivery across key levers
- Apply advanced optimization techniques
- Ensure efficient budget allocation and KPI delivery
- Drive performance evaluation and learning agendas
- Conduct deep-dive performance analysis
- Translate insights into actionable recommendations
- Inform future media planning and test-and-learn agendas
Berufserfahrung
- 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Tools & Technologien
- Google Marketing Platform
- Google Ads
- Google Analytics
- AdTech
- MarTech
Benefits
Flexibles Arbeiten
- Up to 50% home working
- Trust-based working hours
- Flexible working arrangements
Lockere Unternehmenskultur
- Positive working atmosphere
- Collaboration
- International corporate setting
- Flat hierarchies
Sonstige Vorteile
- Diversity
- Enjoyment
Abwechslungsreiche Aufgaben
- Exciting projects
Modernes Büro
- Modern working environment
Parkplatz & Pendelvorteile
- Free on-site parking
- Excellent public transport connections
Gefällt dir diese Stelle?
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Senior Digital Media Manager(m/w/x)
Designing full-funnel digital media campaigns and audience strategies using 1st, 2nd, and 3rd party data for a global cosmetics leader. 6+ years of digital media experience required. Up to 50% home working, trust-based hours.
Anforderungen
- Bachelor’s or Master’s degree in Marketing, Media, Digital Communication, or related field
- 6+ years of experience in digital media (agency, digital, or FMCG environment)
- Proven track record driving campaign performance
- Strong analytical capabilities, KPI frameworks, and data-driven decision-making
- Hands-on experience with key digital media platforms and AdTech/MarTech ecosystems
- Deep expertise in programmatic buying, audience segmentation, A/B testing, DCO, and attribution models
- Solid understanding of integrated media ecosystems (Retail Media, Social Media, Content Marketing)
- Results-driven and highly organized self-starter
- Strong communication skills, attention to detail
- Ability to operate effectively in fast-paced, ambiguous environments
- Very good German skills, written and spoken
- Very good English skills, written and spoken
Aufgaben
- Define strategic and technical campaign framework
- Align communication objectives with full-funnel KPIs
- Leverage 1st, 2nd, and 3rd party data for audience strategies
- Design POE-based consumer journeys and activation plans
- Ensure robust tagging and tracking readiness
- Execute and optimize campaigns in real-time
- Monitor campaign delivery across key levers
- Apply advanced optimization techniques
- Ensure efficient budget allocation and KPI delivery
- Drive performance evaluation and learning agendas
- Conduct deep-dive performance analysis
- Translate insights into actionable recommendations
- Inform future media planning and test-and-learn agendas
Berufserfahrung
- 6 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Tools & Technologien
- Google Marketing Platform
- Google Ads
- Google Analytics
- AdTech
- MarTech
Benefits
Flexibles Arbeiten
- Up to 50% home working
- Trust-based working hours
- Flexible working arrangements
Lockere Unternehmenskultur
- Positive working atmosphere
- Collaboration
- International corporate setting
- Flat hierarchies
Sonstige Vorteile
- Diversity
- Enjoyment
Abwechslungsreiche Aufgaben
- Exciting projects
Modernes Büro
- Modern working environment
Parkplatz & Pendelvorteile
- Free on-site parking
- Excellent public transport connections
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
Coty Inc.
Branche
Manufacturing
Beschreibung
Das Unternehmen ist ein weltweit führendes Kosmetikunternehmen und Marktführer bei Parfüms sowie Nummer 3 bei dekorativer Kosmetik.
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