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Senior Brand Manager Beck's Europe(m/w/x)
Developing marketing concepts for established beverage brands, coordinating agency projects. FMCG marketing experience with complex project leadership required. Company car or cash allowance, 26 weeks parental leave.
Anforderungen
- University degree in Marketing, Business Administration, or related field
- 3–4 years of marketing experience in Germany or comparable FMCG role
- Strong understanding of brand marketing and consumer behavior
- Track record of leading complex projects and organizational skills
- Solid financial and budget knowledge and reporting tools experience
- Conceptual, creative, and analytical thinking with execution ability
- Excellent communication, presentation, and persuasion skills
- Effective work in fast-paced and collaborative environments
- Fluency in English and German
Aufgaben
- Support the brand's strategic direction
- Develop marketing plans aligned with brand strategy
- Implement and manage marketing concepts and initiatives
- Coordinate projects with agencies and service providers
- Analyze and evaluate implemented marketing activities
- Manage budget planning and ongoing cost control
- Drive revenue and profit growth
- Deliver 360-degree campaigns for consumer platforms
- Coordinate annual brand plans with commercial teams
- Manage daily brand activities and priorities
- Collaborate with Sales to maximize retail impact
- Oversee monthly forecasting and the PO process
Berufserfahrung
- 3 - 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – verhandlungssicher
Tools & Technologien
- Reporting tools
Benefits
Firmenwagen
- Company car or cash allowance
Großzügige Elternzeit
- 26 weeks of parental leave
Betriebliche Altersvorsorge
- Pension plan
Gesundheits- & Fitnessangebote
- Health insurance
- Discounted gym membership
Mentale Gesundheitsförderung
- Guided meditation app
- Sleep programs
- Mental-health webinars
- Holistic wellbeing support
Mitarbeiterrabatte
- Access to financial advisors
- Beer and company vouchers
- Oktoberfest vouchers
Sonstige Zulagen
- Restaurant and beer garden vouchers
- Birth and wedding bonuses
Boni & Prämien
- Employee referral bonus
Sonstige Vorteile
- Anniversary gift
Weiterbildungsangebote
- LinkedIn Learning access
- Workday Learning access
Mentoring & Coaching
- Mentoring program
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Senior Brand Manager Beck's Europe(m/w/x)
Developing marketing concepts for established beverage brands, coordinating agency projects. FMCG marketing experience with complex project leadership required. Company car or cash allowance, 26 weeks parental leave.
Anforderungen
- University degree in Marketing, Business Administration, or related field
- 3–4 years of marketing experience in Germany or comparable FMCG role
- Strong understanding of brand marketing and consumer behavior
- Track record of leading complex projects and organizational skills
- Solid financial and budget knowledge and reporting tools experience
- Conceptual, creative, and analytical thinking with execution ability
- Excellent communication, presentation, and persuasion skills
- Effective work in fast-paced and collaborative environments
- Fluency in English and German
Aufgaben
- Support the brand's strategic direction
- Develop marketing plans aligned with brand strategy
- Implement and manage marketing concepts and initiatives
- Coordinate projects with agencies and service providers
- Analyze and evaluate implemented marketing activities
- Manage budget planning and ongoing cost control
- Drive revenue and profit growth
- Deliver 360-degree campaigns for consumer platforms
- Coordinate annual brand plans with commercial teams
- Manage daily brand activities and priorities
- Collaborate with Sales to maximize retail impact
- Oversee monthly forecasting and the PO process
Berufserfahrung
- 3 - 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – verhandlungssicher
Tools & Technologien
- Reporting tools
Benefits
Firmenwagen
- Company car or cash allowance
Großzügige Elternzeit
- 26 weeks of parental leave
Betriebliche Altersvorsorge
- Pension plan
Gesundheits- & Fitnessangebote
- Health insurance
- Discounted gym membership
Mentale Gesundheitsförderung
- Guided meditation app
- Sleep programs
- Mental-health webinars
- Holistic wellbeing support
Mitarbeiterrabatte
- Access to financial advisors
- Beer and company vouchers
- Oktoberfest vouchers
Sonstige Zulagen
- Restaurant and beer garden vouchers
- Birth and wedding bonuses
Boni & Prämien
- Employee referral bonus
Sonstige Vorteile
- Anniversary gift
Weiterbildungsangebote
- LinkedIn Learning access
- Workday Learning access
Mentoring & Coaching
- Mentoring program
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
AB InBev Deutschland GmbH
Branche
Food
Beschreibung
Das Unternehmen ist stolz darauf, über 500 Kultmarken zu kreieren – von internationalen Klassikern bis zu lokalen Lieblingen.
Noch nicht perfekt?
- Anheuser-Busch
Senior Brand Manager(m/w/x)
Vollzeitnur vor OrtSeniorBremen - DE11 AB InBev Deutschland GmbH
Head of Commercial Strategy BU Greater Europe(m/w/x)
Vollzeitnur vor OrtBerufserfahrenBremen - Mondelēz International
Revenue Growth Management Lead(m/w/x)
Vollzeitnur vor OrtBerufserfahrenBremen - Mondelēz International
Senior Manager IBP DACH(m/w/x)
Vollzeit/Teilzeitnur vor OrtSeniorBremen - AB InBev Deutschland GmbH
Trade Marketing Executive(m/w/x)
VollzeitBefristeter Vertragnur vor OrtJuniorBremen