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DEDEU13 Tyco Fire & Security Holding Germany GmbH

vor 6 Monaten

Marketing Program Manager, EMEA(m/w/x)

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Vollzeitmit HomeofficeSenior

Nejo KI-Zusammenfassung

Cross-regional program management for customer lifecycle. 7+ years in B2B retention or lifecycle marketing required. International team collaboration.

Anforderungen

7+ years in performance marketing, digital lifecycle marketing, or B2B retention/growth marketing
Demonstrated success in designing and executing campaigns targeting installed base customers
Strong experience with marketing automation tools, CRM systems, analytics platforms, and content creation
Data-driven decision making and passion for crafting compelling messaging and campaigns
Hands-on executor with a bias for action
Natural collaborator thriving at the intersection of marketing, sales, and product
Fluency in English with ability to work on-site at least 3 days/week

Aufgaben

Design and implement a scalable marketing program for the installed base across EMEA
Create customer lifecycle programs for renewals, cross-sell, and upsell
Build and manage automated campaign flows based on data and behavior
Craft compelling content tailored to existing customer needs
Develop segmentation strategies to personalize messaging and offers
Align campaigns with product teams for timing and relevance
Track performance of lifecycle campaigns, including renewal rates and ROI
Identify drop-off points in the customer journey and optimize content
Run A/B tests and iterate messaging for continuous improvement
Collaborate with sales teams to align marketing with account engagement
Work with product managers on upgrade paths and feature releases
Create shared KPIs and reporting dashboards for installed base marketing

Berufserfahrung

7 Jahre

Ausbildung

Bachelor-AbschlussODER
Master-Abschluss

Sprachen

Englisch – verhandlungssicher

Tools & Technologien

marketing automation tools
CRM systems
analytics platforms

Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens DEU13 Tyco Fire & Security Holding Germany GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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