Beschreibung

As a Regional Marketing Specialist, you will drive awareness and engagement by executing localized marketing campaigns, creating targeted content, and analyzing performance metrics across the EMEA region. This role involves collaborating with various teams to ensure brand consistency and compliance.

Anforderungen

• •Bachelor’s degree in Marketing, Life Sciences, Communications, or related field
• •1–3 years of hands-on marketing experience ideally within life sciences, biotechnology, or B2B technical markets
• •Fluency in German and English (spoken and written)
• •Experience with CRM and marketing automation tools such as Salesforce, Marketo, Folloze, or similar platforms
• •Strong writing, editing, and storytelling capabilities
• •Solid understanding of GDPR and best practices for compliant marketing communications
• •Excellent project management and organizational skills
• •Proven ability to manage multiple priorities and meet deadlines
• •Outstanding communication, presentation, interpersonal, and relationship-building skills
• •Willingness and ability to travel up to 25% as required

Aufgaben

• •Support the rollout of multi-channel marketing campaigns across EMEA
• •Localize global marketing assets for regional relevance
• •Assist in creating audience-targeted content
• •Coordinate regional promotions and pricing communications
• •Contribute to lead-generation campaigns and segmentation lists
• •Create and optimize webpages, metadata, and SEO content
• •Assist with A/B testing for digital tactics
• •Track campaign performance and prepare regional marketing reports
• •Monitor customer engagement and promotion uptake
• •Maintain CRM data accuracy and ensure compliance with GDPR
• •Ensure consistent use of brand guidelines across EMEA

Tools & Technologien

Benefits