Marketing Lead Cardiometabolic Health(m/w/x)

Anforderungen

• University degree; graduate degree in science or business (preferred)
• Proven leadership in brand management, sales, cross-functional collaboration
• Deep expertise in consumer marketing, media, digital engagement
• Demonstrated success in product launches and commercialization
• Exceptional coaching and people development skills
• Strategic thinking, creativity in problem solving, customer engagement
• Inclusive mindset, challenging status quo, technical/digital marketing expertise
• Excellent communication skills in German and English

Aufgaben

• Own customer planning processes.
• Own operational plan processes.
• Ensure strategic clarity.
• Ensure flawless execution.
• Oversee campaign execution.
• Oversee omnichannel engagement strategies.
• Manage marketing brand budget for the portfolio.
• Ensure precise and impactful execution of customer plans.
• Ensure customer plans deliver measurable outcomes.
• Foster a high-performance culture.
• Promote active engagement and recognition.
• Drive continuous development.
• Promote diversity, equity, and inclusion.
• Embed inclusive practices into team culture.
• Embed inclusive practices into consumer engagement.
• Shape and execute strategic planning.
• Shape and execute forecasting.
• Shape and execute business unit planning.
• Collaborate with diverse teams to design strategies.
• Collaborate with diverse teams to implement strategies.
• Anchor strategies in customer needs.
• Anchor strategies in business priorities.
• Maximize PESO media efforts within the core strategy.
• Ensure Thought Leader engagement plans are in place.
• Execute Thought Leader engagement plans with excellence.
• Ensure insights generation plans are in place.
• Execute insights generation plans with excellence.
• Champion innovation, agility, and bold thinking.
• Drive a consumer-first approach.
• Unlock new opportunities.

Berufserfahrung

Ausbildung

Sprachen