ViiV Healthcare
Marketing Director(m/w/x)
Vollzeitmit HomeofficeSenior
München
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
VIViiV Healthcare GmbH
Marketing Director(m/w/x)
München
Vollzeitmit HomeofficeBerufserfahren
Nejo KI-Zusammenfassung
Driving brand strategy for ViiV products in Germany, including payer negotiations. Master's degree and specialty care pharmaceutical product management experience required. Focus on team performance management and strategic leadership.
Anforderungen
- Master’s or diploma degree in Economics, Marketing, health economics, science, or equivalent
- Strong pharmaceutical product management experience, ideally specialty care or other RX therapy areas including OTC
- Performance management of high-performing, inclusive teams with collaboration, innovation, and open conversations
- Entrepreneurial and strategic leadership capabilities with ability to translate portfolio vision into narrative
- Strong business acumen with risk-taking abilities and performance/goal orientation
- High digital affinity and experience with multi-channel marketing strategies and implementation
- Effective cross-functional and matrix work with communication, moderation, negotiation, and persuasion skills
- Adaptability and effectiveness in organizational and job demand changes
- Strong passion for multi-channel topics, self-dependent, ambitious, and creative mindset
- Excellent German and English language skills
Aufgaben
- Define and drive strategic direction for Germany Brand Management
- Market ViiV products through communication channels and content
- Support development and evaluation of pricing strategies
- Negotiate with payers and external stakeholders
- Develop market penetration strategies for the pharmaceutical market
- Cultivate knowledge of key customers and competitors
- Identify brand and portfolio growth opportunities
- Ensure cross-functional alignment and execution of Business Marketing plan
- Collaborate with cross-functional teams for LAI Powerhouse strategy
- Develop and execute integrated brand strategies across product lifecycle
- Align marketing strategies with business objectives and global brand vision
- Champion innovation and continuous improvement
- Lead the Asset Team with a holistic approach
- Drive market competitiveness agenda, including digital and virtual ways of working
- Develop and monitor metrics and KPIs
- Conduct ongoing asset and portfolio performance monitoring
- Perform performance assessments and deep dives
- Drive omnichannel customer-focused activation
- Ensure relevant content with high customer frequency
- Achieve positive HCP perception of ViiV therapies
- Define and maintain customer segmentation
- Create compelling customer experiences across digital and traditional channels
- Translate insights into impactful marketing initiatives
- Develop and implement influencers strategy, focusing on pharmacists
- Prepare and implement Launch and Business Plans
- Ensure market level cross-functional alignment
- Prepare tertial meetings and align with above market teams
- Generate insights and manage knowledge
- Bring German perspective to global strategies
- Manage cross-functional stakeholder relationships
- Work effectively with Medical, Market Access, Digital, and Sales teams
- Align strategies with internal and external partners
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens ViiV Healthcare GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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VIViiV Healthcare GmbH
Marketing Director(m/w/x)
München
Vollzeitmit HomeofficeBerufserfahren
Nejo KI-Zusammenfassung
Driving brand strategy for ViiV products in Germany, including payer negotiations. Master's degree and specialty care pharmaceutical product management experience required. Focus on team performance management and strategic leadership.
Anforderungen
- Master’s or diploma degree in Economics, Marketing, health economics, science, or equivalent
- Strong pharmaceutical product management experience, ideally specialty care or other RX therapy areas including OTC
- Performance management of high-performing, inclusive teams with collaboration, innovation, and open conversations
- Entrepreneurial and strategic leadership capabilities with ability to translate portfolio vision into narrative
- Strong business acumen with risk-taking abilities and performance/goal orientation
- High digital affinity and experience with multi-channel marketing strategies and implementation
- Effective cross-functional and matrix work with communication, moderation, negotiation, and persuasion skills
- Adaptability and effectiveness in organizational and job demand changes
- Strong passion for multi-channel topics, self-dependent, ambitious, and creative mindset
- Excellent German and English language skills
Aufgaben
- Define and drive strategic direction for Germany Brand Management
- Market ViiV products through communication channels and content
- Support development and evaluation of pricing strategies
- Negotiate with payers and external stakeholders
- Develop market penetration strategies for the pharmaceutical market
- Cultivate knowledge of key customers and competitors
- Identify brand and portfolio growth opportunities
- Ensure cross-functional alignment and execution of Business Marketing plan
- Collaborate with cross-functional teams for LAI Powerhouse strategy
- Develop and execute integrated brand strategies across product lifecycle
- Align marketing strategies with business objectives and global brand vision
- Champion innovation and continuous improvement
- Lead the Asset Team with a holistic approach
- Drive market competitiveness agenda, including digital and virtual ways of working
- Develop and monitor metrics and KPIs
- Conduct ongoing asset and portfolio performance monitoring
- Perform performance assessments and deep dives
- Drive omnichannel customer-focused activation
- Ensure relevant content with high customer frequency
- Achieve positive HCP perception of ViiV therapies
- Define and maintain customer segmentation
- Create compelling customer experiences across digital and traditional channels
- Translate insights into impactful marketing initiatives
- Develop and implement influencers strategy, focusing on pharmacists
- Prepare and implement Launch and Business Plans
- Ensure market level cross-functional alignment
- Prepare tertial meetings and align with above market teams
- Generate insights and manage knowledge
- Bring German perspective to global strategies
- Manage cross-functional stakeholder relationships
- Work effectively with Medical, Market Access, Digital, and Sales teams
- Align strategies with internal and external partners
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens ViiV Healthcare GmbH erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Über das Unternehmen
ViiV Healthcare GmbH
Branche
Pharmaceuticals
Beschreibung
The company is 100% focused on HIV and is dedicated to combating, preventing, and eradicating HIV and AIDS.
Noch nicht perfekt?
- ViiV Healthcare
Marketing Director(m/w/x)
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Director Medical Affairs Medical Lead HIV(m/w/x)
Vollzeitmit HomeofficeSeniorMünchen - Ipsen Pharma GmbH
Brand Manager Neuroscience(m/w/x)
Vollzeitmit HomeofficeBerufserfahrenMünchen - GSK
Praktikant / Werkstudent Marketing ViiV(m/w/x)
VollzeitPraktikummit HomeofficeMünchen - 0044 BMS GmbH&Co.KGaA Germany
Senior Brand Manager, Oncology(m/w/x)
Vollzeitmit HomeofficeManagementMünchen