ViiV Healthcare GmbH
Marketing Director(m/w/x)
Vollzeitmit HomeofficeBerufserfahren
München
Neuer Job?Nejo!
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VIViiV Healthcare
Marketing Director(m/w/x)
München
Vollzeitmit HomeofficeSenior
AI/ML
Nejo KI-Zusammenfassung
Driving brand strategy for long-acting HIV regimens in Germany. Strong pharmaceutical product management experience required. Focus on payer negotiations and market penetration strategies.
Anforderungen
- Master’s or diploma degree in Economics, Marketing, health economics, or science, or equivalent experience
- Strong pharmaceutical product management experience, ideally specialty care or other RX therapy areas including OTC
- Performance management of teams, fostering inclusive environments, collaboration, innovation, and open conversations
- Entrepreneurial and strategic leadership capabilities with ability to translate portfolio vision into narrative
- Strong business acumen, risk-taking abilities, performance and goal orientation
- High digital affinity and experience with multi-channel marketing strategies and implementation
- Effective cross-functional and matrix work with communication, moderation, negotiation, and persuasion skills
- Adaptability and effectiveness in various situations, including organizational and job demand changes
- Strong passion for multi-channel topics, self-dependent working-style, ambitious and creative mindset
- Excellent German and English language skills
Aufgaben
- Define and drive strategic direction for Germany Brand Management
- Market ViiV products through communication channels and content
- Support development and evaluation of pricing strategies
- Negotiate with payers and external stakeholders
- Develop market penetration strategies for the pharmaceutical market
- Cultivate knowledge of key customers and competitors
- Identify brand and portfolio growth opportunities
- Ensure cross-functional alignment and execution of Business Marketing plan
- Collaborate on LAI Powerhouse strategy for ViiV's success in Germany
- Develop and execute integrated brand strategies across product lifecycle
- Align marketing strategies with business objectives and global brand vision
- Champion innovation and continuous improvement
- Lead the Asset Team with a holistic approach
- Drive market competitiveness, including digital and virtual ways of working
- Develop and monitor metrics and KPIs
- Conduct performance assessments and deep dives
- Drive omnichannel customer-focused activation
- Ensure high customer frequency and positive HCP perception
- Define and maintain customer segmentation
- Create compelling customer experiences across channels
- Translate insights into impactful marketing initiatives
- Develop and implement influencers strategy, focusing on pharmacists
- Prepare and implement Launch and Business Plans
- Ensure market level cross-functional alignment
- Generate and manage insights
- Bring German perspective to global strategy implementation
- Manage cross-functional stakeholder relationships
- Work effectively with Medical, Market Access, Digital, and Sales teams
- Align strategies with internal and external partners
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens ViiV Healthcare erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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VIViiV Healthcare
Marketing Director(m/w/x)
München
Vollzeitmit HomeofficeSenior
AI/ML
Nejo KI-Zusammenfassung
Driving brand strategy for long-acting HIV regimens in Germany. Strong pharmaceutical product management experience required. Focus on payer negotiations and market penetration strategies.
Anforderungen
- Master’s or diploma degree in Economics, Marketing, health economics, or science, or equivalent experience
- Strong pharmaceutical product management experience, ideally specialty care or other RX therapy areas including OTC
- Performance management of teams, fostering inclusive environments, collaboration, innovation, and open conversations
- Entrepreneurial and strategic leadership capabilities with ability to translate portfolio vision into narrative
- Strong business acumen, risk-taking abilities, performance and goal orientation
- High digital affinity and experience with multi-channel marketing strategies and implementation
- Effective cross-functional and matrix work with communication, moderation, negotiation, and persuasion skills
- Adaptability and effectiveness in various situations, including organizational and job demand changes
- Strong passion for multi-channel topics, self-dependent working-style, ambitious and creative mindset
- Excellent German and English language skills
Aufgaben
- Define and drive strategic direction for Germany Brand Management
- Market ViiV products through communication channels and content
- Support development and evaluation of pricing strategies
- Negotiate with payers and external stakeholders
- Develop market penetration strategies for the pharmaceutical market
- Cultivate knowledge of key customers and competitors
- Identify brand and portfolio growth opportunities
- Ensure cross-functional alignment and execution of Business Marketing plan
- Collaborate on LAI Powerhouse strategy for ViiV's success in Germany
- Develop and execute integrated brand strategies across product lifecycle
- Align marketing strategies with business objectives and global brand vision
- Champion innovation and continuous improvement
- Lead the Asset Team with a holistic approach
- Drive market competitiveness, including digital and virtual ways of working
- Develop and monitor metrics and KPIs
- Conduct performance assessments and deep dives
- Drive omnichannel customer-focused activation
- Ensure high customer frequency and positive HCP perception
- Define and maintain customer segmentation
- Create compelling customer experiences across channels
- Translate insights into impactful marketing initiatives
- Develop and implement influencers strategy, focusing on pharmacists
- Prepare and implement Launch and Business Plans
- Ensure market level cross-functional alignment
- Generate and manage insights
- Bring German perspective to global strategy implementation
- Manage cross-functional stakeholder relationships
- Work effectively with Medical, Market Access, Digital, and Sales teams
- Align strategies with internal and external partners
Berufserfahrung
- ca. 4 - 6 Jahre
Ausbildung
- Master-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens ViiV Healthcare erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Über das Unternehmen
ViiV Healthcare
Branche
Pharmaceuticals
Beschreibung
The company is 100% focused on HIV and is dedicated to leaving no person living with HIV behind.
Noch nicht perfekt?
- ViiV Healthcare GmbH
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