Beschreibung

In this role, you will shape customer loyalty by developing and optimizing strategies that enhance engagement and maximize lifetime value. Your day-to-day responsibilities will involve creating loyalty programs, analyzing customer data, and collaborating with various teams to drive continuous improvement.

Anforderungen

• •Degree in business administration, marketing, business informatics, communication sciences, or comparable qualification
• •Several years of experience in loyalty programmes, CRM, lifecycle and digital marketing, and project management in B2C or B2B environments
• •Familiarity with campaign management, segmentation, personalisation, communication via digital channels, data analysis, and KPI tracking
• •Experience with agile methods such as Scrum or Kanban, design thinking, user-centred product development, and UX/UI basics
• •Strong communication skills
• •Strategic thinking and conceptual strength
• •Coordination of cross-functional teams, customer orientation, and analytical thinking skills
• •German at a business fluent level and English fluently

Aufgaben

• •Develop customer loyalty strategies
• •Implement and optimize loyalty programs
• •Create bonus points and discount systems
• •Enhance exclusive benefits via digital channels
• •Define KPIs like customer retention and NPS
• •Design business requirements for programs
• •Coordinate with the Product Owner
• •Plan and execute loyalty initiatives and campaigns
• •Analyze customer data and purchasing behavior
• •Segment target groups for targeted measures
• •Collaborate with marketing, sales, and IT teams
• •Manage relationships with external partners
• •Evaluate program performance regularly
• •Implement improvements based on feedback and data

Benefits