Beschreibung

In this role, you will lead the marketing strategy by blending creativity with business growth while managing campaigns and partnerships. Your day-to-day responsibilities will involve guiding a high-performing team and ensuring that financial objectives are met.

Anforderungen

• •At least 5 years senior level experience in the fashion/sports apparel industry
• •At least 3 years experience managing teams
• •Proven track record in establishing and implementing international marketing strategies for apparel
• •Deep knowledge of fashion, sports trends, and lifestyle market dynamics
• •Experience in selecting, developing, and maintaining relationships with external vendors, press, bloggers, athletes, celebrities, agencies, and sport clubs
• •Strong project management, leadership, and presentation skills with a problem-solving mindset
• •Collaborative attitude and proficiency in Microsoft Office, especially PowerPoint

Aufgaben

• •Drive and execute the marketing strategy
• •Integrate creativity and partnerships into marketing initiatives
• •Develop tailored product value propositions for various markets
• •Craft impactful materials for internal and consumer audiences
• •Implement the marketing strategy across all channels
• •Manage integrated campaigns and execute events
• •Coordinate impactful POS activations
• •Optimize digital marketing efforts
• •Lead PR initiatives to ensure consistent messaging
• •Provide leadership and guidance to the marketing team
• •Oversee communication, merchandising, and marketing processes
• •Prepare and manage the annual budget
• •Monitor expenditures and analyze variances
• •Implement corrective actions as necessary
• •Optimize resource allocation to meet financial goals
• •Oversee negotiations and manage strategic partnerships
• •Build and nurture relationships with internal teams and external stakeholders
• •Develop and execute effective negotiation strategies

Tools & Technologien