GetYourGuide
Head of Marketplace Integrity(m/w/x)
Vollzeitmit HomeofficeSenior
Berlin
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Dein persönlicher KI-Karriere-Agent
GEGetYourGuide
Head of Global Customer & Market Insights(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Defining brand learning agenda and elevating brand health measurement for a global travel marketplace. 10+ years in insights, research, or strategy required. Hybrid work, 30 days work-from-anywhere.
Anforderungen
- 10+ years in insights, research, strategy, or brand analytics
- Agency or client-side experience
- Travel, marketplace, or consumer tech experience (plus, not must)
- Hands-on with survey platforms and trackers
- Comfortable with BI tools, spreadsheets, and light stats
- AI adopter
- Willingness to leverage latest tools for expertise
- Experience designing and running segmentations
- Experience designing and running brand/creative testing
- Experience designing and running campaign effectiveness studies
- Vendor management skills
- Budget management skills
- Experience coaching a small team or freelancers
- Track record turning mixed signals into recommendations
- Strong research craft
- Writing tight briefs
- Method design
- Sampling
- Avoiding bias
- Storytelling with evidence
- Strategic communication skills
- Translating data into 'so what / now what'
- Tailoring depth for execs vs. working teams
- Influence skills
- Facilitation skills
- Building trust
- Aligning diverse stakeholders
- Ability to say 'not now' when priorities compete
- Curiosity
- Creativity
- Testing new tools
- Keeping up with industry thinking
- Knowing when to borrow vs. build
- Excellent written English
- Excellent spoken English
- Additional languages (plus)
Aufgaben
- Voice customer insights for the organization
- Define and own the learning agenda for Brand Marketing
- Identify priority questions and map knowledge gaps
- Align stakeholders on the learning roadmap
- Elevate brand health measurement
- Evolve the tracking framework (awareness, consideration, preference, associations, mental availability)
- Set targets with Brand leadership
- Report brand health progress clearly
- Conduct end-to-end customer research
- Analyze drivers and barriers
- Test category entry points
- Evaluate message and concept testing
- Perform segmentation and ad/campaign measurement
- Choose appropriate research methods
- Balance research rigor and speed
- Support Creative, Supply Marketing, and PR
- Design pre/post studies
- Select and partner with agencies
- Conduct campaign readouts
- Make insights accessible and actionable
- Create crisp pagers and executive summaries
- Run insights roadshows
- Maintain a searchable insights library
- Modernize the research toolkit
- Pilot AI-assisted analysis and synthesis
- Evaluate and recommend vendors/partners
- Optimize the research stack for speed, quality, and value
- Facilitate alignment across teams
- Manage and mentor a research freelancer
- Brief and manage agencies
- Prepare RFPs, SOWs, and budgets
- Champion research ethics and quality
- Uphold best practices in research
- Ensure privacy and unbiased language in surveys and stimuli
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
Tools & Technologien
- Survey platforms
- Trackers
- BI tools
- Looker
- GA
- Spreadsheets
- AI tools
Benefits
Flexibles Arbeiten
- Hybrid working approach
Sonstige Zulagen
- Annual personal growth budget
Mentoring & Coaching
- Mentorship programs
Workation & Sabbatical
- Work from anywhere (30 days/year)
Team Events & Ausflüge
- Quarterly team events
- Yearly company events
Öffi Tickets
- Monthly transportation budget
Gesundheits- & Fitnessangebote
- Monthly fitness budget
- Health and wellness benefits
Mitarbeiterrabatte
- Discounts on activities
Weiterbildungsangebote
- Language reimbursement
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens GetYourGuide erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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GEGetYourGuide
Head of Global Customer & Market Insights(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Defining brand learning agenda and elevating brand health measurement for a global travel marketplace. 10+ years in insights, research, or strategy required. Hybrid work, 30 days work-from-anywhere.
Anforderungen
- 10+ years in insights, research, strategy, or brand analytics
- Agency or client-side experience
- Travel, marketplace, or consumer tech experience (plus, not must)
- Hands-on with survey platforms and trackers
- Comfortable with BI tools, spreadsheets, and light stats
- AI adopter
- Willingness to leverage latest tools for expertise
- Experience designing and running segmentations
- Experience designing and running brand/creative testing
- Experience designing and running campaign effectiveness studies
- Vendor management skills
- Budget management skills
- Experience coaching a small team or freelancers
- Track record turning mixed signals into recommendations
- Strong research craft
- Writing tight briefs
- Method design
- Sampling
- Avoiding bias
- Storytelling with evidence
- Strategic communication skills
- Translating data into 'so what / now what'
- Tailoring depth for execs vs. working teams
- Influence skills
- Facilitation skills
- Building trust
- Aligning diverse stakeholders
- Ability to say 'not now' when priorities compete
- Curiosity
- Creativity
- Testing new tools
- Keeping up with industry thinking
- Knowing when to borrow vs. build
- Excellent written English
- Excellent spoken English
- Additional languages (plus)
Aufgaben
- Voice customer insights for the organization
- Define and own the learning agenda for Brand Marketing
- Identify priority questions and map knowledge gaps
- Align stakeholders on the learning roadmap
- Elevate brand health measurement
- Evolve the tracking framework (awareness, consideration, preference, associations, mental availability)
- Set targets with Brand leadership
- Report brand health progress clearly
- Conduct end-to-end customer research
- Analyze drivers and barriers
- Test category entry points
- Evaluate message and concept testing
- Perform segmentation and ad/campaign measurement
- Choose appropriate research methods
- Balance research rigor and speed
- Support Creative, Supply Marketing, and PR
- Design pre/post studies
- Select and partner with agencies
- Conduct campaign readouts
- Make insights accessible and actionable
- Create crisp pagers and executive summaries
- Run insights roadshows
- Maintain a searchable insights library
- Modernize the research toolkit
- Pilot AI-assisted analysis and synthesis
- Evaluate and recommend vendors/partners
- Optimize the research stack for speed, quality, and value
- Facilitate alignment across teams
- Manage and mentor a research freelancer
- Brief and manage agencies
- Prepare RFPs, SOWs, and budgets
- Champion research ethics and quality
- Uphold best practices in research
- Ensure privacy and unbiased language in surveys and stimuli
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – fließend
Tools & Technologien
- Survey platforms
- Trackers
- BI tools
- Looker
- GA
- Spreadsheets
- AI tools
Benefits
Flexibles Arbeiten
- Hybrid working approach
Sonstige Zulagen
- Annual personal growth budget
Mentoring & Coaching
- Mentorship programs
Workation & Sabbatical
- Work from anywhere (30 days/year)
Team Events & Ausflüge
- Quarterly team events
- Yearly company events
Öffi Tickets
- Monthly transportation budget
Gesundheits- & Fitnessangebote
- Monthly fitness budget
- Health and wellness benefits
Mitarbeiterrabatte
- Discounts on activities
Weiterbildungsangebote
- Language reimbursement
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens GetYourGuide erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
GetYourGuide
Branche
Tourism
Beschreibung
GetYourGuide is the globally leading marketplace for unforgettable travel experiences, helping travelers discover the best things to do.
Noch nicht perfekt?
- GetYourGuide
Head of Marketplace Integrity(m/w/x)
Vollzeitmit HomeofficeSeniorBerlin - GetYourGuide
Head of Supply Marketing(m/w/x)
Vollzeitmit HomeofficeSeniorBerlin - GetYourGuide
Head of Strategic Programs - Marketing(m/w/x)
Vollzeitmit HomeofficeSeniorBerlin - GetYourGuide
Senior Product Manager, Discovery (B2C)(m/w/x)
Vollzeitmit HomeofficeSeniorBerlin - Delivery Hero
Director of BI & Marketing Analytics(m/w/x)
Vollzeitmit HomeofficeSeniorBerlin