Director of X-Channel - Performance Marketing(m/w/x)

Beschreibung

You lead a cross-functional team to drive marketing technology strategy and optimize performance. Your role involves enhancing campaign effectiveness, ensuring compliance, and promoting collaboration across departments.

Anforderungen

• •Expert in marketing and product development
• •Solid experience in building data platforms
• •Proficiency in data-driven decision making
• •Strong problem-solving skills and attention to detail
• •Natural hustler with a can-do attitude
• •Analytically gifted with actionable insights
• •Responsible and passionate about project ownership
• •Comfortable engaging with C-suite executives
• •8+ years of experience in product management
• •Proven leadership managing cross-functional teams
• •Technical expertise in online marketing platforms
• •Track record of leading product roadmaps
• •Ability to balance long-term vision with execution

Aufgaben

• •Lead and mentor a cross-functional team of 10.
• •Develop the strategic roadmap for marketing technology.
• •Serve as a bridge between Marketing, Product, Engineering, and Analytics.
• •Spearhead global Conversion Rate Optimization initiatives.
• •Enhance campaign funnels and conduct post-campaign analysis.
• •Lead workflow and marketing automation initiatives.
• •Oversee compliance with GDPR and global privacy regulations.
• •Power omnichannel campaigns with advanced targeting and segmentation.

Tools & Technologien