PayPal Limited, German Branch (Niederlassung)
Marketing Manager(m/w/x)
Vollzeitmit HomeofficeSenior
Berlin
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PAPayPal
Director, CRM Lifecycle & Paid Media(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Orchestrating global CRM lifecycle and paid media campaigns for PayPal's commerce platform. Deep CRM/paid media expertise required. Flexible work culture, generous PTO.
Anforderungen
- 10+ years relevant experience or equivalent education
- 10+ years marketing experience
- Deep expertise in CRM/lifecycle marketing
- Deep expertise in paid media/performance marketing
- Proven track record building lifecycle programs
- Strong experience planning paid media
- Strong experience optimizing paid media
- Analytical fluency
- Comfort partnering with BI/Analytics teams
- Ability to lead cross-functional programs
- Ability to influence senior stakeholders
- Strong planning discipline
- Strong execution discipline
- Experience in privacy-first environment
- Familiarity with GDPR strongly preferred
- Familiarity with consent-based marketing strongly preferred
Aufgaben
- Develop and lead performance marketing strategies for business growth
- Oversee digital campaign planning and execution across paid channels
- Define and monitor key performance metrics for ROI and efficiency
- Collaborate with cross-functional teams on marketing goals
- Manage budgets and allocate resources for cost efficiency
- Drive innovation by testing new marketing channels and tools
- Build relationships with external agencies and vendors
- Lead and mentor the performance marketing team
- Own the Germany lifecycle marketing strategy for the full customer journey
- Build and optimize CRM lifecycle programs across channels
- Lead paid media strategy and execution in Germany
- Lead integrated planning for Tier 1 moments and priority campaigns
- Partner with Analytics to define and track KPIs
- Run a test-and-learn agenda for incrementality and experimentation
- Develop segmentation and trigger strategies based on behavior
- Manage budgets and performance for ROI improvement
- Lead agency and vendor partners for execution and accountability
- Collaborate with Product, Partnerships, Analytics, Creative, and Legal/Privacy teams
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – verhandlungssicher
Tools & Technologien
- CRM
- GDPR
Benefits
Lockere Unternehmenskultur
- Flexible work culture
Mehr Urlaubstage
- Generous paid time off
Gesundheits- & Fitnessangebote
- Healthcare coverage
Sonstige Vorteile
- Financial security resources
Mentale Gesundheitsförderung
- Mental health support
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens PayPal erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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PAPayPal
Director, CRM Lifecycle & Paid Media(m/w/x)
Berlin
Vollzeitmit HomeofficeSenior
Nejo KI-Zusammenfassung
Orchestrating global CRM lifecycle and paid media campaigns for PayPal's commerce platform. Deep CRM/paid media expertise required. Flexible work culture, generous PTO.
Anforderungen
- 10+ years relevant experience or equivalent education
- 10+ years marketing experience
- Deep expertise in CRM/lifecycle marketing
- Deep expertise in paid media/performance marketing
- Proven track record building lifecycle programs
- Strong experience planning paid media
- Strong experience optimizing paid media
- Analytical fluency
- Comfort partnering with BI/Analytics teams
- Ability to lead cross-functional programs
- Ability to influence senior stakeholders
- Strong planning discipline
- Strong execution discipline
- Experience in privacy-first environment
- Familiarity with GDPR strongly preferred
- Familiarity with consent-based marketing strongly preferred
Aufgaben
- Develop and lead performance marketing strategies for business growth
- Oversee digital campaign planning and execution across paid channels
- Define and monitor key performance metrics for ROI and efficiency
- Collaborate with cross-functional teams on marketing goals
- Manage budgets and allocate resources for cost efficiency
- Drive innovation by testing new marketing channels and tools
- Build relationships with external agencies and vendors
- Lead and mentor the performance marketing team
- Own the Germany lifecycle marketing strategy for the full customer journey
- Build and optimize CRM lifecycle programs across channels
- Lead paid media strategy and execution in Germany
- Lead integrated planning for Tier 1 moments and priority campaigns
- Partner with Analytics to define and track KPIs
- Run a test-and-learn agenda for incrementality and experimentation
- Develop segmentation and trigger strategies based on behavior
- Manage budgets and performance for ROI improvement
- Lead agency and vendor partners for execution and accountability
- Collaborate with Product, Partnerships, Analytics, Creative, and Legal/Privacy teams
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – verhandlungssicher
Tools & Technologien
- CRM
- GDPR
Benefits
Lockere Unternehmenskultur
- Flexible work culture
Mehr Urlaubstage
- Generous paid time off
Gesundheits- & Fitnessangebote
- Healthcare coverage
Sonstige Vorteile
- Financial security resources
Mentale Gesundheitsförderung
- Mental health support
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens PayPal erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Über das Unternehmen
PayPal
Branche
FinancialServices
Beschreibung
The company has been revolutionizing commerce globally for over 25 years, providing innovative payment solutions for consumers and businesses.
Noch nicht perfekt?
- PayPal Limited, German Branch (Niederlassung)
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