Beschreibung

In this role, you will be at the forefront of campaign management, planning and optimizing strategies for customer acquisition and retention. Your day-to-day responsibilities will involve analyzing data, creating insightful reports, and ensuring consistent processes across Europe, all while collaborating with diverse teams.

Anforderungen

• •Bachelor’s or Master’s degree in Business Administration, Industrial Engineering, Analytics, or Statistics
• •Additional qualifications in Marketing Analytics or CRM
• •3–5 years of professional experience in Campaign/CRM Analytics and Sales Operations
• •Hands-on experience in end-to-end campaign tracking, KPI development, and European process harmonization
• •Proficiency in Power BI (including DAX and Data Modeling) and Power Query (ETL)
• •Familiarity with Dynamics 365 and HubSpot (workflows/tracking)
• •Experience with SQL (Snowflake) and SAP data integration
• •Ensuring data quality and consistency across systems
• •Clear and effective communication and stakeholder management
• •Process design, promotion of enablement, and sharing best practices
• •Excellent German and English skills, both written and spoken

Aufgaben

• •Plan, analyze, and optimize campaigns for customer acquisition
• •Track all campaign activities and their success across sales channels
• •Transform raw data into actionable insights for campaign optimization
• •Analyze campaign data and derive actionable recommendations
• •Create reports and interactive dashboards for management and sales teams
• •Identify optimization opportunities to improve campaign performance
• •Develop and validate KPI logics for campaign tracking and success measurement
• •Ensure consistency and data quality across all systems and reports
• •Utilize Microsoft Dynamics 365 and HubSpot for planning and execution
• •Leverage data sources such as CRM, SAP, and Snowflake
• •Use Power Query for data modeling and transformation
• •Develop and implement standardized workflows for campaign processes
• •Ensure consistency of campaign processes across Europe
• •Coordinate with local contacts and sales teams
• •Promote knowledge sharing across countries and teams

Tools & Technologien

Benefits